Soil water retention curve (SWRC) becomes important because it guides when and how much to irrigate, optimizing the use of water; can be obtained in the field or laboratory, being commonly determined in the laboratory with porous plate apparatus, and the determination is compromised by issues such as time and labor. In this context, inverse modeling emerges, which allows to obtain a variable going from the effect to the cause, using Hydrus-1D. Hence, this study aims to obtain van Genuchten equation parameters through inverse modeling with Hydrus-1D and make the respective comparisons and inferences. Matric potential data were obtained over time in an instantaneous profile-type experiment. Six sets of three tensiometers each were installed surrounding the center of the experimental plot, at depths of 0.20, 0.35 and 0.50 m. Target depth was 0.35 m, where the roots of most crops are concentrated, and the other tensiometers were used to obtain the potential gradient. Matric potential data were used to feed Hydrus-1D and obtain the van Genuchten equation parameters. Laboratory curves were obtained using porous plate apparatus, with four replicates. It was concluded that, in general, the Hydrus-1D model estimates van Genuchten equation parameters and, consequently, the SWCC of an Argissolo more consistently with field conditions than those obtained in the laboratory; and, provided it is fed with field data, the Hydrus-1D simulates well the behavior of matric potential and moisture over time, reducing the time and labor in the procedures to obtain van Genuchten equation parameters in the laboratory.