“…For example, theories such as the theory of planned behaviour (Ajzen, 1991) and trans theoretical model (Prochaska & DiClemente, 2005) help to understand why parents who report being motivated around providing healthy diets for their children may not carry out specific behaviours that result in implementation of these intentions. In addition, research has been carried out to explore and understand parenting practices specifically related to food (Gerards & Kremers, 2015; Gevers, Kremers, de Vries, & van Assema, 2014; Kiefner-Burmeister, Hoffmann, Meers, Koball, & Musher-Eizenman, 2014; Vaughn et al, 2016), which may provide a generalizable framework in which to understand some of the challenges parents face when trying to feed their children a healthy diet in an environment which may promote conflicting behaviours.…”