2015
DOI: 10.1504/ijtcs.2015.074602
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Fundamental reengineering for endurance in competitive market: a case study of life insurance corporation of India

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“…He found that as compared to ICICI Prudential, LIC focusses more on CSR activities. Shukla (2015) found that the privatisation in the insurance market created stiff challenges for LIC, as the foreign firms were equipped with modern technologies and global expertise; however, LIC had been a non-modern Indian firm. Consequently, LIC confronted a decline in market share.…”
Section: Literature Reviewmentioning
confidence: 99%
“…He found that as compared to ICICI Prudential, LIC focusses more on CSR activities. Shukla (2015) found that the privatisation in the insurance market created stiff challenges for LIC, as the foreign firms were equipped with modern technologies and global expertise; however, LIC had been a non-modern Indian firm. Consequently, LIC confronted a decline in market share.…”
Section: Literature Reviewmentioning
confidence: 99%