Flexoelectric effect is the response of electric polarization to the mechanical strain gradient. At the nano-scale, where large strain gradients are expected, the flexoelectric effect becomes appreciable and may substitute piezoelectric effect in centrosymmetric materials. These features make flexoelectricity of growing interest during the last decade. At the same time, the available theoretical and experimental results are rather contradictory. In particular, experimentally measured flexoelectric coefficients in some ferroelectric materials largely exceed theoretically predicted values. Here, we determine the upper limits for the magnitude of the static bulk contribution to the flexoelectric effect in ferroelectrics, the contribution which was customarily considered as the dominating one. The magnitude of the upper bounds obtained suggests that the anomalously high flexoelectric coupling documented for perovskite ceramics can hardly be attributed to a manifestation of the static bulk effect. V C 2014 AIP Publishing LLC.[http://dx.doi.org/10.1063/1.4865208] Flexoelectric effect is the response of electric polarization to the mechanical strain gradient. It can be viewed as higher-order effect with respect to piezoelectricity, which is the response of polarization to strain itself. However at the nano-scale, where large strain gradients are expected, the flexoelectric effect becomes appreciable. Besides, in contrast to piezoelectric effect, flexoelectricity is allowed by symmetry in any material. Due to these features flexoelectricity has attracted growing interest during the last decade. On the other hand, the available theoretical and experimental results are rather contradictory, attesting to a limited understanding in the field. In particular, often experimentally measured flexoelectric coefficients largely exceed theoretically predicted values. It is important to distinguish different contributions to the effect: bulk and surface contributions; static and dynamic contributions. The relative magnitude of these contributions is discussed in a recent review article.