Furniture Marketing and Product Development

Abstract

The furniture manufacturing industry is facing several challenges that it needs to respond to and deal with. There are sustainability issues that translate into all stages of product research, development, production, and supply chain. Companies need to focus on their CSR activities. Consumers are changing their preferences in favour of green products. Also, their anthropometric characteristics are evolving, which requires a new approach to furniture design, fuelling product innovations and supporting inclusive design. In this paper, we identify the current issues related to furniture marketing and product development and the steps and methods of gaining more insights into these issues in the V4 countries applicable in the future research.