The present paper introduces a parametric generalized exponential measure of fuzzy divergence of order α with the proof of its validity. A particular case of proposed fuzzy divergence measure is studied. Some properties of the new divergence measure between different fuzzy sets are proved. We establish a relation between exponential fuzzy entropy of order α and our fuzzy divergence measure. Further, a numerical example is given for the comparative study of the new divergence measure with some of existing measures. Finally, application of the measure to strategic decision-making is discussed and a comparative study of the method of strategic decision-making with the existing methods is presented. It is noted that the new measure of fuzzy divergence and the method of strategic decision-making comprise greater simplicity, consistency and flexibility in applications due to the presence of the parameter.