Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing

Martí­nez, Marta Pagán; Cremasco, Camila Pires; Filho, Luís Roberto Almeida Gabriel; Braga, Sérgio Silva; Bednaski, Adriano Viana; Quevedo-Silva, Filipe; Correa, Caroline Miranda; Silva, Dirceu da; Moura-Leite, Rosamaria Cox

doi:10.1016/j.jclepro.2019.03.060

Cited by 101 publications

(70 citation statements)

References 71 publications

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“…However, the research based on the theory of planned behavior has not taken into account the interference of external situational factors, consequently, it is difficult to interpret the complex process of green consumption. Third, the decision-making process of consumers' green consumption behavior is discussed on the basis of decision-making theory to explore the logic of the decision of buying environmentally friendly products [39][40][41][42][43]. Among them, rationalism, behaviorism and empiricism respectively describe an effective way for consumers to make purchasing decisions and explain the decision rule for consumers to buy green products [39,40].…”

Section: Green Consumptionmentioning

confidence: 99%

“…Among them, rationalism, behaviorism and empiricism respectively describe an effective way for consumers to make purchasing decisions and explain the decision rule for consumers to buy green products [39,40]. The rationalism viewpoint believes that consumers will collect as much information as possible when considering green purchasing to make reasonable decisions [41,44]. However, consumers may not carry out this complex and elaborate process of collecting information every time and may not make rigorous logical purchases in reality.…”

Section: Green Consumptionmentioning

confidence: 99%

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Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

et al. 2020

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Research on influence factors for green consumption has greatly advanced in recent years. However, little research has explored the effect of consumers’ environmental responsibility on green consumption and how this effect was mediated by environmental concern and moderated by price sensitivity, especially when consumers simultaneously pay close attention to environmental and personal interests. This study investigates the impact of environmental responsibility on green consumption via the mediation of environmental concern and the moderation of price sensitivity. The questionnaire survey method was used to collect data from 680 Chinese consumers via an online questionnaire. The empirical results reveal that environmental responsibility can promote environmental concern and enhance green consumption. Specifically, environmental responsibility has a positive impact on environmental concern and also has different positive effects on green consumption intention. Environmental concern positively affects green consumption intention and plays a partial mediation role in the relationship between environmental responsibility and green consumption intention. Price sensitivity plays a negative moderation role in the relationship among environmental responsibility, environmental concern and green consumption intention. The theoretical and managerial implications of the findings were discussed.

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Section: Green Consumptionmentioning

confidence: 99%

Section: Green Consumptionmentioning

confidence: 99%

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

et al. 2020

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“…The American Marketing Association (AMA) in 1975 stated that "marketing of products that are assumed to be environmentally safe and friendly is called green marketing". In general, there is no universal definition of green marketing (also similarly termed as environmental marketing, eco-marketing, social marketing, organic marketing, and sustainability marketing), but ecological awareness is a common component of the definitions [2,36] where business organizations are committed to promoting, designing, distributing, and pricing products that do not negatively impact the environment [37]. In the recent past, many authors defined green marketing [3,9,[38][39][40][41][42][43][44].…”

Section: Why Green Marketing?mentioning

confidence: 99%

“…Green marketing recommends using eco-friendly products, e.g., refillable, ozone friendly, healthy food, phosphate-free and recyclable products. Moreover, green marketing can be applied in environmentally friendly ways to satisfy the customers' needs, wants, and demands by protecting the environment and society [1,2].…”

Section: Introductionmentioning

confidence: 99%

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

2020

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Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. This research was descriptive and considered a conceptual framework for extending the Theory of Planned Behavior (TPB), which was selected as the primary theoretical model. The significant contributions and main objectives of this study are as follows—to explore the present scenario of green marketing in Bangladesh with previous studies, and to fill a research gap regarding green purchase decisions by applying the TPB model with adding additional constructs, such as environmental concerns, green perceived quality, and future green estimates. A range of qualitative and quantitative techniques were adopted to collect data from the target groups, where a sample of young educated Bangladeshi consumers (n = 638) was used to consider the measurement and structural models by applying a partial least squares-structural equation modelling (PLS-SEM) method. The empirical findings show that consumers’ environmental concern (EC), green perceived benefits (GPB), green awareness of price (GAP), green willingness to purchase (GWP), and future estimation of green marketing (GFE) have a strong positive influence on consumer’ green purchase decision (GPD). Still, the green perceived quality (GPQ) has a negative influence on green purchase decisions (GPD). To inform consumers about green or eco-friendly products, this study provides valuable suggestions to companies, marketers, and policymakers for designing green marketing tools such as green advertising, green branding, and eco-labels. Based on these findings, it gives some managerial insights for the promotion of green products and green marketing.

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“…Research, Society and Development, v. 9, n. 9, e887997772, 2020 (CC BY 4.0) | ISSN 2525-3409 | DOI: http://dx.doi.org/10.33448/rsd-v9i9.7772 Research, Society and Development, v. 9, n. 9, e887997772, 2020 (CC BY 4.0) | ISSN 2525-3409 | DOI: http://dx.doi.org/10.33448/rsd-v9i9.7772 Research, Society and Development, v. 9, n. 9, e887997772, 2020 (CC BY 4.0) | ISSN 2525-3409 | DOI: http://dx.doi.org/10.33448/rsd-v9i9.7772 A presente análise com redes neurais faz parte de uma série de aplicações sem sistemas inteligentes artificiais , tal como ilustrado em Gabriel Filho et al (2011, 2015, 2016, Putti et al (2014Putti et al ( , 2017, Viais Neto et al (2019a, 2019b e Martínez (2020). Mais especificamente, na área de redes neurais, destacam-se os trabalhos de Bonini Neto et al (2017, Chitero et al (2020) e Souza et al (2019).…”

Section: Metodologiaunclassified

A Cultura Millennials: mapeamento comportamental na estimativa das gerações por meio de um modelo matemático e de inteligência artificial

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Nos tempos atuais as organizações se deparam com mudanças intensas a todo o momento, tornando a gestão de pessoas cada vez mais estratégica e propensa a buscar ferramentas de análise dos indivíduos da organização, para decifrar continuamente as expectativas dos colaboradores. Estes impactos vieram junto com o cenário dinâmico do mercado e da globalização, o que levou as empresas estudarem antecipações de movimentos dos negócios, desde a economia até o capital humano. O choque de gerações é um dos elementos relacionados com a transição da nova era digital, nessa dinâmica podemos observar os antigos e os atuais valores da população, o que torna cada dia mais desafiador manter um colaborador jovem na empresa. Considerado um dos grandes desafios para a gestão de pessoas, a retenção de talentos apresenta necessidades particulares. Neste contexto, o objetivo deste trabalho consistiu em elaborar um modelo matemático para estruturação de um software de mapeamento das características geracionais, visando aprimorar as técnicas de gestão de pessoas em uma empresa de insumos oftálmicos na cidade de Tupã-SP. Para a coleta de dados, foi realizado um questionário e aplicado em 65 colaboradores. Os dados foram tabulados e normalizados em uma planilha Microsoft Excel para realizar a análise dos dados de forma comparativa, com a data de nascimento e as respostas obtidas. Os resultados da pesquisa realizada demonstraram que o comportamento pode ser mutável ao longo do tempo, de acordo com o ambiente inserido do indivíduo, não coincidindo com as características comportamentais da sua época.

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Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing

Cited by 101 publications

References 71 publications

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

A Cultura Millennials: mapeamento comportamental na estimativa das gerações por meio de um modelo matemático e de inteligência artificial

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