The UK government's 'Industrial Strategy' is a product of a Conservative party in power, coming to terms with a particular set of economic and political circumstances. In contrast, international bodies have commended long-term concepts of 'green growth' rather than conventional industrial development, whilst individual local authorities in the UK and elsewhere have been working towards economic regeneration policies that are both environmentally aware and also related directly to local communities. Taken together, the UK industrial strategy, the reports of international agencies and the efforts of individual local authorities raise the question as to the possible shape of a national strategy that reflects ideas of green growth and applies these ideas to processes of urban regeneration, urban development and planning. This paper gives a brief outline of such a strategy, suggesting that green growth must deal with towns and cities, both as causes of pollution, carbon emissions and resource consumption and as places where people should be able to enjoy a good quality of life.