INTRODUCTIONIn some transmembrane signalling systems detection of the extracellular stimulus and generation of an intracellular response are properties of the same protein or protein complex. Binding of acetylcholine to the a subunits of the pentameric nicotinic receptor, for example, opens a cation-selective channel formed by parts of each of the receptor subunits, and insulin when it binds to the extracellular domain of its receptor activates a protein tyrosine kinase activity in the intracellular domain of the same protein. Rodbell and his collaborators (Rodbell et al., 1971) were the first to provide evidence for a more complex class of signalling pathway where the sensor and intracellular effector are separate proteins that communicate through a guanine nucleotide-dependent regulatory protein or G protein. The G protein cycles between inactive GDP-bound and active GTPbound forms. Activation is catalysed by receptors and deactivation is an intrinsic property of the G protein, its GTPase activity. The developments that followed Rodbell's pioneering studies have established that many different receptors regulate many intracellular effectors through a family of closely related G proteins (Citri & Schramm, 1980;Rodbell, 1980;Schramm & Selinger, 1984;Northup, 1985;Levitzki, 1988). Many excellent recent reviews have focused on various aspects of these interactions between receptors, G proteins and intracellular effectors (Casperson & Bourne, 1987;Gilman, 1987;Allende, 1988;Lochrie & Simon, 1988;Weiss et al., 1988;Chabre & Deterre, 1989;Ross, 1989;Houslay, 1990).The G protein cycle, at the centre of the conversation between receptors and their effectors, provides one solution to the compromise that cells must make between responding rapidly and being able to respond to very low concentrations of extracellular stimulus. In this review I will consider how different signalling mechanisms are adapted to the cellular processes they control by comparing the properties of the signalling pathways that involve G proteins with the simpler pathways that do not.