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doi:10.7752/jpes.2014.04087

Cited by 4 publications

(3 citation statements)

References 26 publications

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“…Therefore, hypotheses H 1 and H 2 were confirmed, which was not the case with the hypothesis H 3 . The existence of at least one of the named influences is in accordance to some previous researches [32][33][34][35][36][37].…”

Section: Theorethical and Methodological Implicationssupporting

confidence: 90%

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Social Marketing in Promoting Sustainable Healthy Lifestyle among Student Population

et al. 2022

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Although there are some differences in healthy lifestyle measurement, physical activity is an indispensable factor within that construct. By increasing the level of physical activity of the population, the contribution to social sustainability is provided. Social marketing can be considered as a manner to promote behavior change (including increase in physical activity level). It uses commercial marketing tools in delivering social goods. In that context can be explained previous uses of the theory of planned behavior (TPB) in social marketing researches aiming at increasing the level of physical activity of the population. In this paper, the modified TPB model, extended with self-identity and motivation variable, is implemented within the student population of the University of Novi Sad, Serbia, in 2019. The results show that intention to do regular physical activity in the week after the research was directly influenced by behavioral and normative beliefs and self-identity. It was influenced indirectly by students’ motivation. The motivation, however, directly affects students’ behavioral, normative and control beliefs. Nevertheless, the results differ among genders; although positive at both genders, the effects of normative beliefs and motivation on intention were significant only in female students (0.123 and 0.243, respectively). The authors also provide social marketing implications, i.e., potential activities within social marketing that could be performed in order to encourage students to be more physically active. In addition to belonging to relatively scarce similar researches in domestic context, the wider contribution of this paper can be identified from a methodological aspect, treating the behavioral, normative and control beliefs as formative constructs.

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Section: Theorethical and Methodological Implicationssupporting

confidence: 90%

“…There can also be identified the application of theory of planned behavior in the context of physical activity of the elderly [37]. Based on a certain number of studies, it was stated that physical activity intention was more explicable by TPB constructs in the elderly in comparison with young adults.…”

Section: Social Marketing and Physical Activitymentioning

confidence: 99%

Social Marketing in Promoting Sustainable Healthy Lifestyle among Student Population

et al. 2022

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“…The current knowledge gap for pursuance intention among athletes needs to be deciphered since the establishment of sports programs in the Philippines is increasing [ 18 , 19 , 20 ], especially since this has been explained to be a game changer in the country’s economy [ 21 , 22 ]. In addition, professional careers among athletes have been seen to be considered by the younger generation [ 23 ].…”

Section: Introductionmentioning

confidence: 99%

Determining Factors Influencing Collegiate Players’ Intention to Pursue a Professional Career

Lebria,

Ochoa,

Tionloc

et al. 2024

Sports

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The rise of professional careers in playing sports has been seen in the recent generation. Ranging from traditional sports to recent e-games, it can be seen that student athletes are not only considering these as motivational factors for education, but also as future career paths. This study aims to fill the knowledge gap about the factors influencing college athletes’ aspirations to play professionally. The study examines the complex web of athlete decision-making by utilizing the extended Theory of Planned Behavior (TPB) and analyzing the roles of motivational factors, self-efficacy, affective behavior, and behavioral domains. With the use of structural equation modeling, the study deciphers the intricate links, emphasizing the critical role that attitude plays in affective behavior. It emphasizes how much optimism and self-efficacy shape an athlete’s behavior and subsequent pursuit of professional careers. The current research provides a benchmark for future studies exploring student athletes’ career goals. This research adds understanding to the knowledge gap regarding the complex decision-making procedures of aspiring professional athletes. Both theoretical and practical implications are provided based on the results of the study, which stakeholders and institutions may consider for student athletes wanting to pursue a professional sports career.

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A pilot health education intervention to improve oral health among females in childbearing age

Almoayad

Alfaris

Altoriq

et al. 2021

International Journal of Health Promotion and Education

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Untitled

Cited by 4 publications

References 26 publications

Social Marketing in Promoting Sustainable Healthy Lifestyle among Student Population

Social Marketing in Promoting Sustainable Healthy Lifestyle among Student Population

Determining Factors Influencing Collegiate Players’ Intention to Pursue a Professional Career

A pilot health education intervention to improve oral health among females in childbearing age

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