Abstract:<p>Prospect Theory models behaviour in one-off decisions where outcomes are described. Prospect Theory describes risk aversion when the choice is between gains and risk seeking when the choice is between losses. This asymmetry is known as the reflection effect. In choices about experienced outcomes, individuals show risk seeking for gains and risk aversion for losses. This change in the direction of gain-loss asymmetry is known as the description-experience gap. Across eight experiments, we examined gain… Show more
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