Gaining competitive advantage through destination branding: a factorial analysis

Rop, Wendy Chepkemei

doi:10.1080/13032917.2022.2051056

Cited by 5 publications

(2 citation statements)

References 24 publications

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“…Poor relationships cause negative impacts between providers and customers (Cui et al, 2023;Lambert et al, 1999;Muscatello, 2023). The effect affects the company's global branding and competitive advantage (Ray and Sharma, 2020;Rop, 2022). Therefore, for today's Freight forwarders industry, developing a sustainable competitive advantage is a must to achieve superior performance (Shou et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia

Sugiono,

Rahayu,

Wibowo

et al. 2023

Asian Journal of Logistics Management

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This study aims to analyze the impact of Incoterm and relational resources on the competitive advantage of Indonesian Freight forwarders. The measurement methodology uses structural equation model (SEM) analysis with SmartPLS software to analyze the impact of Incoterms and relational resources on competitive advantage. Through social media, online questionnaires were sent to gather research data. The Likert scale of 5 was used to create the questionnaire. Companies that provide freight forwarding services were the respondents in this study, chosen by simple random sampling. Online questionnaires were distributed to 75 companies to answer questions submitted. The data analysis step is validity tests, reliability tests, significance tests, and hypothesis tests. Based on the data processing results, it is found that Incoterm and relational resources positively affect competitive advantages. The novelty of this study is a model of the relationship between the effect of Incoterm and relational resources on the competitive advantage of freight forwarding companies. The research's theoretical implication is that Freight forwarder companies' management should select appropriate incoterms and implement relational resource policies to encourage increased competitive advantage. One of the limitations of this study is that the sample size used is only a small number of companies engaged in international Freight Forwarder services, only 75 companies.

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Section: Introductionmentioning

confidence: 99%

Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia

Sugiono,

Rahayu,

Wibowo

et al. 2023

Asian Journal of Logistics Management

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“…Business identity is an essential reason why many companies stand out from their competition (Rop, 2022). A business owner can easily leverage the benefits of great branding to win more customers and retain them.…”

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confidence: 99%

Strategic Management Approaches and the Realization of Business Identity: Perspective from Italy

Tabucchi¹

2022

JOSM

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Some degree of identity verification is necessary when registering a company, and in most economies, the government requires legal proof of identification either for all shareholders or only for the manager and/or director of the company. A strong business identity helps an organization set itself apart from its competitors and maintain a personality that the public can easily associate the brand. It is however important to note that business identity is not the same as a business's image. The process of strategic management includes analysis of the internal and external environment, formation of strategy, implementation of strategy, and evaluation of strategy. The theory of strategic management is analyzed within an integrated model of context, content and process. The study established that there are two mange approaches to strategic management being employed by businesses in Italy to achieve business identity: The Prescriptive Approach which works best in a stable environment and Emergent Approach which is used in an unpredictable fashion. These approaches are the widely known strategic models and must be examined thoroughly within the context of the fast paced, highly competitive and increasingly dynamic business environment. The prescriptive approach, also known as deliberate strategy is a deterministic and systematic plan of action designed to achieve a specific goal for the long term. It is usually the responsibility of the top management to establish lucid strategic directions through analysis and evaluation and then implement them through the successive layers of the organization. On the other hand, the study established that an emergent strategy approach increases flexibility in times of turbulence and allows the business to respond to opportunities and make the most of the threats. The study recommends that business managers in Italy should strive to adopt the two approaches to strategic management if they were to realize business identity. Keywords: Strategic management, Strategic approaches, Business identity, Brand image.

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Economic outcomes of place branding: evidence from a scoping review

Pattaratanakun,

Taecharungroj

2024

JPMD

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Purpose This study examines the relationship between place branding and economic growth, addressing the gap in literature that directly links the two. Recognising the importance of place branding in attracting investment and fostering economic development, the study aims to substantiate the commonly held belief that place branding contributes to economic prosperity. Design/methodology/approach Employing a scoping review methodology, this study analyses 129 articles to assess the evidence supporting the impact of place branding on economic outcomes. The review spans a wide range of fields and includes both direct and indirect evidence, highlighting the complexity of establishing a clear link. Findings The review uncovers a significant literature gap, with only a small fraction of the articles providing direct evidence of a link between place branding and economic outcomes. While many articles imply a positive impact, the evidence is not sufficiently generalisable, indicating a yet unverified assumption in the field. Originality/value This paper contributes to place branding scholarship by critically examining the assumed economic benefits of place branding. It suggests that while the belief in place branding’s economic influence is widespread and reasonable, there is a crucial need for more rigorous studies to establish a firm empirical foundation for this relationship.

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Gaining competitive advantage through destination branding: a factorial analysis

Cited by 5 publications

References 24 publications

Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia

Analysis of Incoterms and Relational Resources to Improve Competitive Advantage: A Study of Freight Forwarders Company in Indonesia

Strategic Management Approaches and the Realization of Business Identity: Perspective from Italy

Economic outcomes of place branding: evidence from a scoping review

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