Gambling adverts in live TV coverage of the Qatar 2022 FIFA Men’s World Cup

Sharman, Steve; Piper, Theodore; McGrane, Ellen; Newall, Philip W. S.

doi:10.1080/16066359.2023.2245330

Cited by 9 publications

(16 citation statements)

References 44 publications

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“…For instance, Brazil banned alcohol in football stadiums in 2003 to reduce violence yet was pressurized by FIFA and the alcohol industry to remove this ban as part of hosting arrangements for the 2014 World Cup [ 60 ]. Televised sports events on commercial TV channels routinely carry adverts for alcohol and gambling products [ 61 , 62 ], despite such events attracting child audiences and the products being linked with violence [ 44 , 63 ].…”

Section: Framework Applicationmentioning

confidence: 99%

The Commercial Determinants of Violence: Identifying Opportunities for Violence Prevention through a Public Health-Based Framework Analysis

Bellis,

McManus,

Hughes

et al. 2024

IJERPH

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Violence has immediate and long-term repercussions for the health of individuals and communities. Recent increases in the understanding of public health approaches to violence prevention have focused on the policies and practices of government, health, and other public sector agencies. However, the roles of commercial bodies in fostering and preventing violence remain largely unaddressed. The wealth and influence of some companies now exceeds that of many countries. Consequently, it is timely to explore the roles of commercial processes in violence. Using a conceptual framework for the commercial determinants of health, we examine seven practices: political; scientific; marketing; supply chain and waste; labor and employment; financial; and reputational management. We include areas directly linked with violence (e.g., firearms) and those that indirectly impact violence through the following: design and promotion of products; employment practices; and impacts on environment, poverty, and local resources. A range of avoidable commercial behaviors are found to increase levels of violence including the following: lobbying practices; distortion of scientific processes; polluting manufacture and supply lines; poor employee protections; financial investment in organizations and regimes associated with violence; and misleading communications and marketing. We conclude commercial actors can take action to ensure their workers, clients, suppliers, and distributors help prevent, not promote, violence. New technologies such as artificial intelligence are transforming corporate processes and products and offer opportunities to implement violence prevention through commercial developments (e.g., monitoring online content). International regulation of commercial behaviors is needed to prevent interpersonal and interstate conflict and harms to health and trade.

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Section: Framework Applicationmentioning

confidence: 99%

The Commercial Determinants of Violence: Identifying Opportunities for Violence Prevention through a Public Health-Based Framework Analysis

Bellis,

McManus,

Hughes

et al. 2024

IJERPH

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“…Second, a selfregulatory "whistle-to-whistle ban" has removed any TV advertising during live sport since 2018, but only covering the interval from 5-minutes before to 5-minutes after the relevant game. This means that between 4.5 (Newall, Ferreira, et al, 2022) and 5.2 adverts (Sharman et al, 2023) were shown across the entire broadcasts of televised men's international soccer tournaments on average. Third, in 2023 the top flight of men's professional soccer, the English Premier League, agreed to prevent gambling companies from being front-of-shirt sponsors from August 2026 onwards.…”

mentioning

confidence: 97%

“…International research has found that gambling advertising tends to include certain specific themes, such as the promotion of "free bets" and other financial inducements (Di Censo et al, 2023;Hing et al, 2018;Killick & Griffiths, 2022;Lopez-Gonzalez et al, 2018). Gambling advertising has become so embedded in the UK that some adverts (commercials) are shown just to inform viewers about the potential harms of gambling, and these "safer gambling" adverts have been shown by both gambling operators and by independent charities (Newall, Ferreira, et al, 2022;Sharman et al, 2023). While widespread gambling advertising is relatively recent in the US and Canada (Grubbs & Kraus, 2023;Wheaton et al, 2024), it has been established for longer in Australia and various European jurisdictions (Hing et al, 2023), which has led to some countries such as Spain and Belgium now imposing restrictions (De Jans et al, 2024;Ministerio de la Presidencia, 2020).…”

mentioning

confidence: 99%

“…Participants in an online experiment viewed either a control TV advert which was not about gambling, viewed a traditional gambling video advert with a financial inducement (which have been shown to affect other aspects of gambling behavior; Balem et al, 2021;Browne et al, 2019), or viewed a safer gambling adverts shown by either an operator or a charity. Financial inducement adverts are the most common type of conventional gambling advert (Newall, Ferreira, et al, 2022;Sharman et al, 2023), and may well induce gambling urges given the "free bets" that they can offer. In total there were five between-participants conditions, to evaluate both the bet regret and stigma reduction GambleAware campaigns.…”

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confidence: 99%

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Not always as advertised: Different effects from viewing safer gambling adverts on gambling urges

Newall,

Weiss-Cohen,

Torrance

et al. 2024

Preprint

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Public concern around gambling advertising in the UK has been met not by government action but by industry self-regulations, such as a forthcoming voluntary ban on front-of-shirt gambling sponsorship in Premier League soccer. “Safer gambling” adverts are one recent example, and are TV commercials which inform viewers about gambling-related harm. The present work is the first independent evaluation of safer gambling adverts by both gambling operators and an independent charity called GambleAware. We observed the change in participants’ (N=2,741) Gambling Urge Scale (GUS) scores after viewing either: a conventional financial inducement gambling advert, a gambling operator’s safer gambling advert, an advert from the GambleAware “bet regret” campaign, an advert from the GambleAware “stigma reduction” campaign, or a control advert that was not about gambling. Viewing a neutral control advert led to a significant baseline reduction in GUS scores. GUS scores increased after viewing a financial inducement advert, and also increased significantly compared to the control after viewing an operator’s safer gambling advert. Bet regret adverts had no additional effect on GUS scores in comparison to the control, and GUS scores decreased significantly after viewing a stigma reduction advert. An interaction effect model suggested that higher GUS decreases were at times reported by participants who were at higher risk of harm. Overall, this study introduces a novel paradigm for evaluating safer gambling adverts, uncovers a potential downside from gambling operators’ safer gambling adverts, and reveals variation in the potential effectiveness of independently-delivered safer gambling adverts.

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“…Although sports sponsorships are restricted, gambling operators will still be able to sponsor amateur sports clubs, with one gambling operator recently announcing that it will provide 100 local sports clubs with free jerseys. Importantly, lottery products are exempt from the ban as they fall under a different regulation, and this allows the State Lottery to continue advertising their lottery products (but not their other gambling products) [14].…”

mentioning

confidence: 99%

Gambling advertising still exists in Belgium despite a widely reported ‘ban’

De Jans,

Hudders,

Newall

2024

Addiction

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Gambling adverts in live TV coverage of the Qatar 2022 FIFA Men’s World Cup

Cited by 9 publications

References 44 publications

The Commercial Determinants of Violence: Identifying Opportunities for Violence Prevention through a Public Health-Based Framework Analysis

The Commercial Determinants of Violence: Identifying Opportunities for Violence Prevention through a Public Health-Based Framework Analysis

Not always as advertised: Different effects from viewing safer gambling adverts on gambling urges

Gambling advertising still exists in Belgium despite a widely reported ‘ban’

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