Game Theory for Computer Games Design

Taylor, Mark; Baskett, M.; Reilly, Denis; Ravindran, Somasundaram

doi:10.1177/1555412017740497

“…At the same time, we should fully consider the personal physical condition and improve the inheritance effect of the game decision model. Some scholars on 65 cases of researchers found that the game decision model can carry out factor analysis of sports shuttlecock inheritance, the analysis results are ideal and consistent with the results of this study [ 23 ]. Some scholars have proposed that young people aged 20~30 should analyze the inheritance of sports shuttlecock to verify the influence of game decision model on the inheritance of sports shuttlecock [ 24 ].…”

Section: Discussionsupporting

confidence: 86%

[Retracted] The Inheritance of Traditional Shuttlecock Sport: A Game Theory‐Based Analysis

Li

¹

2022

Journal of Environmental and Public Health

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Aiming at the problem that the inheritance effect of shuttlecock is not ideal and the inheritance strategy is lack of pertinence, this paper puts forward a decision-making model based on game theory. Firstly, based on the inheritance data of shuttlecock movement, the shuttlecock movement set is established, and the normality, integrity, and standardization of the data set are tested. Then, using weighted theory and game theory, the shuttlecock motion set is divided, and according to the situation of each subset, the game decision-making method is selected. Finally, under the guidance of game decision-making method, the inheritance strategy of shuttlecock is obtained. The results show that the concept of shuttlecock inheritance ( OR = 1.232 , P < 0.000 ), public participation ( OR = 10.865 , P < 0.000 ), government support ( OR = 2.561 , P < 0.000 ), and multiangle inheritance measures ( OR = 0.965 , P < 0.000 ) all have an impact on the inheritance of shuttlecock. However, the propaganda is not in place ( OR = − 5.234 , P < 0.000 ), which inhibits the inheritance of sports shuttlecock. Therefore, sports institutions, relevant departments and colleges, and universities should formulate inheritance strategies and measures that meet the requirements from the above factors.

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“…In general, theory is useful to explain certain phenomenon which in this context is learning through digital games. However, some of the studies on educational digital games support the usefulness of the theory underpinning and guiding the overall look of the game design (Ahmad et al, 2015;Clark et al, 2015;Elsattar, 2017;Ishak et al, 2021;Kiili, 2005;Mat Zin & Wong, 2013;Pereira de Aguiar et al, 2018;Plass et al, 2015;Rooney, 2012;Sung et al, 2017;Taylor et al, 2017;Wu et al, 2012;Zaibon & Shiratuddin, 2010). Wu et al (2012) identified that there are four types of major learning theory used in educational digital games, namely behaviourism, cognitivism, humanism, and constructivism.…”

Section: The Need For Theorymentioning

confidence: 99%

Beyond Play: Conceptualising the Capability of a Good Digital Game to Stimulate Interest in STEM

Ishak

¹

,

Din

²

,

Hasran

³

2021

IJLTER

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Digital games are one of the potential pedagogical approaches within STEM teaching and learning. The main idea behind using digital games in STEM contexts is to enhance the children’s conceptual understanding and to increase their interest in STEM. The interest in STEM is still an unsolved global issue. Most studies looking into digital games show there to be positive implications when it comes to STEM learning. This gap and the uncorrelated scenario from both the theoretical and practical perspectives need to both be solved. Here we conceptualise the usefulness of STEM digital games for stimulating an interest in STEM, particularly among children from a design perspective. The previous studies are the main qualitative sources for the interpretation of the main argument in this paper. As result, digital games have a strong empirically supportive foundational basis that acts as a medium to stimulate interest. To achieve this, STEM digital games should be designed to be of better quality. Good STEM digital games will contribute to better STEM learning outcomes and meaningful gaming experiences that can contribute to the interest in STEM. This study proposes a comprehensive framework to understand the purpose of the design and development of STEM digital games.

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“…Meanwhile, McKinsey's 2022 report emphasized the importance of virtual branded fashion and in-game collaborations to engage fashion consumers in the coming five years (Balchandani et al, 2022). On the other hand, Taylor et al (2019) highlighted game-theory as a formal approach to conceptualize decision-making processes in gaming environments. In this emerging research topic, identifying how gaming influences fashion branding strategies and brand reach is an urgent research gap.…”

Section: Discussionmentioning

confidence: 99%

Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach

Alanadoly,

Salem

2024

EJMBE

2

0

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PurposeThe aim of this study was to investigate the role of immersive gaming on brand coolness and brand equity, with particular emphasis on fashion gaming collaborations. We used game theory as a theoretical framework to analyse immersive branding strategies and gain a deeper understanding of fashion consumers’ decision-making process in gaming environments. Gender, as a significant factor affecting gamers, has been studied as a moderator that impacts the overall proposed framework.Design/methodology/approachA quantitative method was used to assess the significance of relationships within the proposed model empirically. The partial least squares structural equation modelling technique was implemented to assess the relationships of the framework with a sample size of 160 active Malaysian gamers.FindingsThe findings indicate that brand equity is positively associated with perceived brand coolness. Furthermore, of the three core values of online games, perceived enjoyment is most strongly associated with perceived brand coolness, ahead of the values of self-expression and perceived emotional challenge. The results of the multigroup analysis further suggest that in the fashion industry, building brand equity through online games is strongly related to perceived brand coolness among female respondents, the role of perceived brand coolness being weaker among male respondents.Originality/valueThe study contributes to the existing literature by providing a deeper understanding of the impact of immersive gaming branding practices on the overall equity of the fashion brand. The results provide insight for fashion brand managers into the significant effect on consumer behaviour outcomes of fashion-gaming collaborations.

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Game Theory for Computer Games Design

Cited by 6 publications

References 19 publications

[Retracted] The Inheritance of Traditional Shuttlecock Sport: A Game Theory‐Based Analysis

[Retracted] The Inheritance of Traditional Shuttlecock Sport: A Game Theory‐Based Analysis

Beyond Play: Conceptualising the Capability of a Good Digital Game to Stimulate Interest in STEM

Branding fashion through gameplay: the branded gaming and the cool dynamics in the fashion markets. A game-theory approach

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