2020
DOI: 10.1177/1555412020947096
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Game Workers and the Empire: Unionisation in the UK Video Game Industry

Abstract: This article investigates some of the key debates that have emerged within the nascent union organising project Game Workers Unite, with a specific focus on its UK branch (GWU UK). The analysis is based on a period of participatory observation and a series of interviews with board members of GWU UK. This article evaluates Game Workers Unite (GWU) in relation to other recent attempts at unionising the game industry. It concludes that the strategies adopted to counter the hyper-visibility and individualisation o… Show more

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Cited by 26 publications
(17 citation statements)
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“…The authors argue that a number of material and cultural conditions might be converging to facilitate the establishment of labor unions, such as the presence of organized leadership and bottom-up initiatives reaching an international audience through social media. These initiatives might catalyze already existing forms of mobilization, ranging from individual acts of resistance to collective actions affecting large companies, which have been emerging in recent history (Weststar & Legault, 2019;Ruffino & Woodcock, 2020).…”
Section: Invisible Barriers: Historical Challenges To Unionization In the Videogame Industrymentioning
confidence: 99%
“…The authors argue that a number of material and cultural conditions might be converging to facilitate the establishment of labor unions, such as the presence of organized leadership and bottom-up initiatives reaching an international audience through social media. These initiatives might catalyze already existing forms of mobilization, ranging from individual acts of resistance to collective actions affecting large companies, which have been emerging in recent history (Weststar & Legault, 2019;Ruffino & Woodcock, 2020).…”
Section: Invisible Barriers: Historical Challenges To Unionization In the Videogame Industrymentioning
confidence: 99%
“…Stimulating the conditions for workplace and sectoral dialogue between game workers is vital for the development of worker solidarity and awareness. The use of online communications tools such as Discord by GWU UK has been hugely beneficial for providing a confidential space for game workers to share their experiences with anonymity (Ruffino and Woodcock 2020), an essential protection for workers as they begin the process of organising. Facilitating an online community through communications tools that game workers are familiar with can help foster the dialogue needed to begin this process.…”
Section: Key Recommendationsmentioning
confidence: 99%
“…When Games of Empire was being written, worker mobilization in the games sector seemed unlikely. Ten years on, as Ruffino and Woodcock (this issue) observe, game labor grievances have unprecedented public profile: sexism, racism, crunch, job insecurity, and studio mismanagement are being pushed into the open by developers—frequently marginalized—who have spoken out, social media campaigns, critical game journalism, and rank-and-file organizing. While not a panacea, unionization, as the Game Workers Unite campaign rightly insists, is an essential strategy to improve the conditions of game labor.…”
Section: Organizing and Organizationsmentioning
confidence: 99%