2021
DOI: 10.1590/s0034-759020210407x
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Gamification and Uberized Work in Application Companies

Abstract: GAMIFICATION AND UBERIZED WORK IN APPLICATION COMPANIESUberization, the gig economy, on-demand economy, platform economy, and crowdsourcing are examples of terms used in several academic works to refer to the large number of transformations promoted by information and communication technologies (hereinafter abbreviated as "ICT") in the universes of organizations and work, although there is no consensus on their meanings (Filgueiras & Antunes, 2020, p. 30). The term "uberization" (Slee, 2017) refers directly to… Show more

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Cited by 2 publications
(2 citation statements)
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“…This method allows for platforms to retain the power within the employment relationship, with workers having very little bargaining power. Platform companies are concealed behind algorithms, as they position themselves as apolitical empty spaces, to move the sites of production to the workers and away from the company (De Oliveira, 2021).…”
Section: Situating the Gig Economy And Migrant Workers In The Broader...mentioning
confidence: 99%
See 1 more Smart Citation
“…This method allows for platforms to retain the power within the employment relationship, with workers having very little bargaining power. Platform companies are concealed behind algorithms, as they position themselves as apolitical empty spaces, to move the sites of production to the workers and away from the company (De Oliveira, 2021).…”
Section: Situating the Gig Economy And Migrant Workers In The Broader...mentioning
confidence: 99%
“…This strategically curbs collective organising against platform companies and reinforces the work harder and smarter, get paid better which is fundamental to a continuance of platform companies' economic growth. De Oliveira (2021) makes the distinction between gamification from above, which utilises similar processes of information and feedback of games, without the fun and gamification from below, which utilises games to make work easier and can be utilised by workers as resistance (De Oliveria, 2021, p. 3). The use of gamification within ‘Uberised’ workforces creates conditions of exploitative labour and intensification of labour processes.…”
Section: Situating the Gig Economy And Migrant Workers In The Broader...mentioning
confidence: 99%