Gamification in tourism and hospitality research in the era of digital platforms: a systematic literature review

Pasca, Maria Giovina; Renzi, Maria Francesca; Pietro, Laura Di; Mugion, Roberta Guglielmetti

doi:10.1108/jstp-05-2020-0094

Cited by 65 publications

(68 citation statements)

References 167 publications

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“…, 2017), crowdsourcing (Morschheuser et al. , 2016), digital government (Hassan and Hamari, 2019), tourism (Pasca et al. , 2021) and sustainable behavior (Couckuyt and van Looy, 2020).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…In the field of economy, gamification is most prominent in marketing (Huotari and Hamari, 2017;Hsu and Chen, 2018) and it is also becoming increasingly important in the banking industry, where it has, for example, a moderating effect on the adoption and diffusion of new technologies such as Internet banking (Rahi and Abd Ghani, 2019;Goncalo and Tiago, 2017). Further contexts that have been reviewed with respect to the effectiveness of gamification are software engineering (Pedreira et al, 2015), energy consumption (Johnson et al, 2017), crowdsourcing (Morschheuser et al, 2016), digital government (Hassan and Hamari, 2019), tourism (Pasca et al, 2021) and sustainable behavior (Couckuyt and van Looy, 2020).…”

Section: Theoretical Background 21 Effectiveness Of Gamificationmentioning

confidence: 99%

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Understanding the effectiveness of gamification in an industrial work process: an experimental approach

Jacob

Faatz

Knüppe³

et al. 2022

BPMJ

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PurposeIn this paper, the authors report the findings of an experiment on the effectiveness of gamification on work performance in a real industrial workplace setting with monotonous, repetitive work.Design/methodology/approachThe authors conducted an experiment with a simple gamification application that the authors added to a given information system and compared the work performance of an experimental group (n = 16) with a control group (n = 15) over a period of one month.FindingsThe results of the authors’ experiment show that gamification of the workplace leads to a measurable improvement of work performance, creates prevailingly positive emotions and increases the motivation of the workers.Research limitations/implicationsThe authors’ findings provide reasons for conducting future research on the contiguity of gamification and the Hawthorne effect or similar phenomena. In this regard, it also seems necessary to take a closer look at who is really affected by a gamified environment and what the boundaries of the gamified environment are.Practical implicationsThe authors demonstrate that gamification is a useful tool for process improvement. Furthermore, our results are helpful for a more successful implementation of gamification.Originality/valueGamification has proven to be effective in a large number of application contexts, such as education, health and crowdsourcing. Despite the generally positive evaluation of its effectiveness, gamification is still thought to work differently in different contexts. Therefore, there is a gap in the literature on this topic with respect to real industrial workplaces. To the best of the authors’ knowledge, the authors are among the first to have conducted a gamification experiment in a real industrial context.

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“…, 2017), crowdsourcing (Morschheuser et al. , 2016), digital government (Hassan and Hamari, 2019), tourism (Pasca et al. , 2021) and sustainable behavior (Couckuyt and van Looy, 2020).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Background 21 Effectiveness Of Gamificationmentioning

confidence: 99%

Understanding the effectiveness of gamification in an industrial work process: an experimental approach

Jacob

Faatz

Knüppe³

et al. 2022

BPMJ

View full text Add to dashboard Cite

show abstract

“…Furthermore, Bartoli et al [53] underline the potential of gamification in tourism for children. Similarly, Pasca et al [54] have investigated the importance of the use of gamification strategies in the tourism sector. In another study, Sigala [55] unravels the transformative power of technologies on the tourism actors.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Innovation Research in Tourism and Hospitality Field: A Bibliometric and Visualization Analysis

Işık

Aydın

Doğru³

et al. 2022

Sustainability

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New studies have constantly been emerging in the field of tourism. However, it is not clear to what extent which study contributes to the literature and tourism application areas. There are a few bibliometric studies that illustrate the intellectual structure of the tourism innovation field. Therefore, the purpose of this study is to determine the performance and intellectual structure of research studies conducted on innovation in the field of tourism. For this purpose, a bibliometric analysis of 387 research studies, which were published over the period 1975–2021 and cited in SCI-EXPANDED, SSCI, A&HCI indexes of WoS, is performed. Co-citation analysis indicates that innovation research studies in tourism can be categorized into three groups: (1) conceptualization and types of innovation in tourism, (2) review research on innovation in tourism, and (3) methodological studies. According to the co-word analysis, sharing economy, open innovation, sustainability, and technology are the most popular topics of recent times. A steady increase is observed in the number of citations to articles in the field of tourism innovation after 2008. The research study has crucial impacts in terms of guiding the researchers who would study in this field and providing the intellectual appearance of the field.

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“…Platform-based technologies, such as mobile phone applications designed with gameful elements, are becoming more and more important because they allow companies and the users of these games to interact within a controlled ecosystem (Babb et al, 2013). This phenomenon partially explains the rapid spread of gamification in the business world (Ruiz-Alba et al, 2019;Pasca et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem

García-Magro

Peña

López

2022

JBIM

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Purpose This study aims to investigate the impact of utilitarian, hedonic and social emotional mechanics in gamified digital platforms on the components of value co-creation. Design/methodology/approach Hypotheses are proposed to test the emotional mechanics of gamification as antecedents of value co-creation in terms of the components of the DART (dialogue, access, risk assessment, transparency) model. The Nike+ gamified digital platform is used as the context for the empirical analysis. The hypothesis testing is performed from the consumer perspective, with data gathered using a questionnaire sent to users of the Nike+ application. Findings The social emotional mechanics of gamification have a positive impact on the value creation components of dialogue, access, transparency and risk. Utilitarian and hedonic mechanics also exert an impact on the value creation component of access. This study contributes to the value co-creation literature. The findings also reveal the role of customer emotions in embracing gamified platforms in a business-to-business-to-consumer (B2B2C) ecosystem. Practical implications Practitioners and consumers in B2B2C ecosystems can gain insight into how to interact in digital gamified platforms and how to co-create value. This study shows the importance of customers’ emotional mechanics when participating in gamified platforms. The results can help organisations ensure the success of their value co-creation processes. Originality/value This paper proposes a combination of approaches that have traditionally been studied in isolation, placing emotions at the heart of the value co-creation paradigm.

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Gamification in tourism and hospitality research in the era of digital platforms: a systematic literature review

Cited by 65 publications

References 167 publications

Understanding the effectiveness of gamification in an industrial work process: an experimental approach

Understanding the effectiveness of gamification in an industrial work process: an experimental approach

Innovation Research in Tourism and Hospitality Field: A Bibliometric and Visualization Analysis

Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a B2B2C ecosystem

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