Gamifikasi Dan Korelasinya Dengan Minat Mengunjungi Ulang Pada Marketplace “X”

Abstract

How people enjoy games, especially online games, is seen as an opportunity to attract visitors, in this case marketplace visitors. In contrast to offline stores where visitor traffic can be increased through various gimmicks, events, and so on. One of the efforts that the marketplace can make to increase visitor traffic is through the provision of online game services. The fun, addictive nature of the game has made market participants interested in incorporating game elements into a business that is not related to games. This became known as gamification. Marketplace X is one of the marketplaces that provides gamification game services. With repeated visitors accessing the gamification, it is hoped that the marketing efforts of Marketplace X will be exposed to users. This study intends to determine whether there is a relationship between gamification and the interest in revisiting the marketplace. This study uses quantitative research methods supported by SPSS data processing tools to test hypotheses. The data collection technique uses a purposive sampling technique in which the respondents are those who have played gamification in marketplace X and are domiciled in the city of Bandung. The results show that the gamification offered by Marketplace X is considered good by respondents and respondents have a high intention to revisit the marketplace in the future. In addition, there is a fairly strong correlation between gamification and re-visit intention. Therefore, Marketplace X needs to manage its gamification well to attract repeat visits, which is one way to marketing its products. Keywords: gamification, online games, marketplace, re-visit intention

Pengembangan Pembelajaran Gamifikasi Berbasis Proyek Software Multimedia Interaktif

“…Elemen gamifikasi memiliki peranan dalam membangkitkan motivasi mahasiswa dalam menyelesaikan produk, sesuai dengan temuan Wicaksono (2021) yang menyatakan bahwa penggunaan motivasi ekstrinsik dan intrinsik di dalam gamifikasi merupakan cara yang umumnya digunakan untuk meningkatkan keterlibatan pengguna. Besarnya motivasi tidak lepas dari peranan elemen game yang membuat aktivitas pembelajaran menjadi lebih menyenangkan dan menarik.…”

Analisis dan Perancangan Aplikasi E-Commerce Mobile Berbasis Gamification (Studi Kasus Betukang.Id)

“…Hal ini tentunya merupakan salah satu faktor yang mempengaruhi ketertarikan konsumen untuk menggunakan aplikasi ecommerce. Seperti pada penelitian yang dilakukan oleh Bimo (2021) memperoleh hasil yang menunjukan bahwa gamifikasi yang dilakukan mempengaruhi motivasi seseorang dalam rangka mendapatkan cashback pada marketplace "X" [6].…”

The Effect of Gamification and Technology Acceptance Model (TAM) towards Intention to Buy in Online Travel Agent Traveloka

“…Owen writes in Aulia et al (2021) that gamification is the process of incorporating elements of game design into non-gaming contexts. Wicaksono and Subari (2021) identify motivation and consumer participation as two facets of gamification. Broer and Poeppelbuss, in Wicaksono and Subari (2021), state that there are two types of motivation: internal and extrinsic.…”

“…Wicaksono and Subari (2021) identify motivation and consumer participation as two facets of gamification. Broer and Poeppelbuss, in Wicaksono and Subari (2021), state that there are two types of motivation: internal and extrinsic. The desire to take part in an activity out of pure personal pleasure, rather than with an eye toward financial gain, is an example of an intrinsic motive.…”

“…The desire to take part in an activity out of pure personal pleasure, rather than with an eye toward financial gain, is an example of an intrinsic motive. An extrinsic motivation, on the other hand, is one that motivates a person to act in a certain way so that they can reap some sort of external reward (Deci & Ryan in Wicaksono & Subari, 2021). Users' interest can be piqued through gamification by appealing to their "intrinsic motivation," which can include characteristics like eagerness to take part, natural curiosity, and so on.…”