Gamifying online entrepreneurship education and digital entrepreneurial intentions: An empirical study

The Implementation of Digital Entrepreneurship Learning in Higher Education: A Systematic Literature Review

“…The chosen strategy is invariably supported by the learning method, which serves as the means to implement the devised plans. In the era of networking and digital technology, learning can be gamified to enhance online entrepreneurship education, thereby boosting student enthusiasm and their inclination to become digital entrepreneurs (Xin & Ma, 2023). To foster the potential of students as future entrepreneurs, it is imperative to encourage them to create job opportunities, which can be achieved through experiential learning via project-based approaches or learning focused on initiating projects (Al-Mamary & Alraja, 2022).…”

“…Most researchers employ the theory of planned behavior (TPB) (Fishbein & Ajzen, 1977). TPB is adopted to examine the influence of digital entrepreneurship implementation on entrepreneurial intentions (Akhter, Islam, Karim, & Latif, 2022;Al-Mamary & Alraja, 2022;Elnadi & Gheith, 2023;Guthrie, 2014;Xin & Ma, 2023). TPB consists of three main components: attitude toward behavior, subjective norms, and perceived behavioral control (Fishbein & Ajzen, 1977).…”

“…Specifically, the utilization of gamification in online entrepreneurship education has been shown to exert a positive influence on students' intentions toward digital entrepreneurship. The employed model inspires enthusiasm among students (Xin & Ma, 2023). Learning approaches that incorporate educational content, such as project-based learning and business simulations, have demonstrated the potential to stimulate an increase in students' intentions to become entrepreneurs (Elnadi & Gheith, 2023) and venture into digital business within a supportive learning environment (Al-Mamary & Alraja, 2022).…”

“…Additionally, the impact of implementing digital entrepreneurship learning on the development and enhancement of entrepreneurial intention, innovativeness, entrepreneurial attitude, and problem-solving skills is manifested through the utilization of specific learning models. As previously discussed, these learning models include MOOCs (Vorbach et al, 2019), simulations and case studies (Zotov et al, 2021), gamification (Xin & Ma, 2023), and project-based learning (Elnadi & Gheith, 2023). Consequently, digital entrepreneurship encompasses a wide range of learning possibilities, as it can be tailored and integrated with various innovative learning models to achieve the desired outcomes.…”

“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

“…The TPB gained widespread recognition as one of the most prominent social-psychological frameworks (Wallace and Buil, 2023;Gansser and Reich, 2023). It has been extensively employed to investigate behavioral intentions and behaviors across various areas of research, such as energy conservation (Xuan et al, 2023), digital entrepreneurship (Xin and Ma, 2023;Wach and Bilan, 2023) and proenvironmental consumption (Valentin and Hechanova, 2023). According to the TPB, attitude (an individual's evaluation of whether performing a certain behavior is favorable or unfavorable), subjective norms (perceived social pressures that influence whether or not an individual carries out a certain action) and perceived behavioral control (an individual' ability and feasibility of conducting a certain action) serve as immediate predictors of behavioral intention (Ajzen, 1991), which is identified as an indicator of the extent to which people are willing to exert effort in performing a certain behavior (Ding et al, 2023).…”