“…Though traditional studies of Indian personnel characterized them as collectivist (Hofstede, 1980;England, 1978), several theorists and studies on India suggest collectivist notions may be both in transition and more attached to social behavior than work behavior (Chatterjee & Pearson, 2000;Sinha & Sinha, 1995;Tripathi, 1995). Findings in recent research on the attitudes of Indian students and personnel show clear indications of Westernization and individualist goals (Ezer, 2006;Chatterjee & Pearson, 2000). However, this shift from collectivist to individualist tendencies does not necessarily indicate a shift from extrinsic to intrinsic motivation.…”