“…This may explain the proliferation of rap videos on YouTube and other social media platforms that depict gang‐related activity and other criminal exploits. Research has documented how rap videos posted on YouTube often emphasize or exaggerate a rapper's capacity for lethal violence (Harkness, ; Lauger & Densely, 2018; Lozon & Bensimon, ; Patton, Eschmann, & Butler, ), with some noting that the videos “sell the image of the violent gang member to the audience” (Lauger & Densley, , p. 826). In sum, presenting lyrical accounts of a rapper's willingness towards violence and crime has become critical to ensuring success in the industry (Kitwana, ; Kubrin & Nielson, ), a demand arguably rooted in America's racial histories, politics, and ideologies (e.g., Hooks, ; Kitwana, ).…”