Gap Distributions for Analysing Buyer Behaviour in Agent-based Simulation

Ahrens, Andreas; Purvinis, Ojaras; Zaščerinska, Jeļena

doi:10.5220/0007308900230029

Cited by 2 publications

(5 citation statements)

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“…In this case, the model has to be extended by at least a second parameter as shown by Wilhelm (Wilhelm 1976;Wilhelm, 2018) and Ahrens (Ahrens, Purvinis and Zaščerinska, 2019) by introducing buyer concentration (1 − α). As shown in (Wilhelm 1976;Wilhelm, 2018;Ahrens et al, 2019;Ahrens, Purvinis and Zaščerinska, 2019), a good gap distribution function for bursty as well as non-bursty buyers' behaviour is given by 𝑢(𝑘) = [(𝑘 + 1) 𝛼 − 𝑘 𝛼 ] ⋅ e −𝛽⋅𝑘 .…”

Section: Bursty Payment Process At the Cash Registermentioning

confidence: 98%

“…Intuitively, the buyers' behaviour can be described by a probability of purchase or buyer probability 𝑝 e (as a percentage of the visitors who buy something in the shop). However, the buyer probability does not give any indication of how concentrated the buyers are (Ahrens, et al, 2019). In this case, the model has to be extended by at least a second parameter as shown by Wilhelm (Wilhelm 1976;Wilhelm, 2018) and Ahrens (Ahrens, Purvinis and Zaščerinska, 2019) by introducing buyer concentration (1 − α).…”

Section: Bursty Payment Process At the Cash Registermentioning

confidence: 99%

“…Often the performance has been studied under the assumption that the gaps are exponentially distributed. However, under bursty conditions such exponential gap distribution functions become inaccurate (Feldmann, 2000;Kessler et al, 2000;Ahrens et al, 2019;Ahrens, Purvinis, Zaščerinska, 2019).…”

Section: Bursty Payment Process At the Cash Registermentioning

confidence: 99%

“…Bursts correspond to an enhanced activity level over a short period of time followed by long periods of inactivity. Conventionally, bottlenecks can be measured by indicators or parameters such as the buyers' probability and buyers' concentration (Ahrens et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Conceptual Framework on Use of Generating Functions for Modelling the Payment Process at Cash Register

2021

Proceedings of the 19th International Conference on E-Society 2021

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Section: Bursty Payment Process At the Cash Registermentioning

confidence: 98%

Section: Bursty Payment Process At the Cash Registermentioning

confidence: 99%

Section: Bursty Payment Process At the Cash Registermentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Conceptual Framework on Use of Generating Functions for Modelling the Payment Process at Cash Register

2021

Proceedings of the 19th International Conference on E-Society 2021

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“…Exploring the influence of deceptiveness on consumers' buying decisions can provide valuable insights into the social dynamics shaping consumer behaviour in Nigeria. Lastly, perceived behavioural control refers to individuals' perceptions of their ability to perform the behaviour in question (Ahrens et al, 2019). Exploring product availability, affordability, and accessibility may impact consumers' perceived control over their buying decisions.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products\’ Purchase Decision

Alaburo Abdulsalam,

Bolanle Tajudeen,

Seun Ogungbemi

et al. 2024

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Marketing firms navigate a dynamic environment characterized with volatility and complexity, where survival hinges upon adaptability and responsiveness to external forces. The pursuit of rapid growth, profit and competitive advantage in the cosmetics market often leads some companies to engage in unlawful and unethical practices, including copyright and trademark infringement and misleading marketing, which creates problems for honest consumers and the entire industry’s sustainability and leads to legal cases of fraud. This has led to the emergence of a specific type of marketing ‒ forensic marketing, characterised by a thorough check (often in a legal context) of all the facts and data accompanying marketing policy. This study examines how forensic marketing dimension influence the consumer behavior using the case study of 3 skincare products in Nigeria, including the impact of copyright violation on brand awareness, trademark infringement on consumer patronage, and the impact of misleading advertising on consumer loyalty. In solving this problem, the article analyses the provisions of the Theory of Buyer Behaviour, the Nicosia Model and the Psychoanalytic Model. The study is based on the results of an online survey of 384 Nigerian consumers of cosmetic skincare products (a five-point Likert scale was used for answers, Bill Golden technique was used to determine the sample size, Cronbach’s Alpha test was used to confirm reliability, and SmartPLS software was used for data processing). Descriptive (frequency, percentage, mean, standard deviation, and skewness) and inferential (structural equation modelling (SEM) by utilising the partial least squares (PLS) version) analyses were carried out. The modelling empirically confirms the validity of all three hypotheses: 1) respondents perceive copyright infringement as having a significant relationship with brand awareness, with the strongest impact on a product idea, moderate impact on brand name, and weak impact on promotion strategy; 2) trademark infringement practices have a significant impact on consumer patronage, with design having the strongest impact, signs and symbols having a moderate impact, and colour having a weak impact; 3) deceptive marketing practices have a significant impact on customer loyalty, with advertising having the most significant impact, product quality having a moderate impact, and labelling and packaging having a weak impact. The article emphasises the importance of regularly informing consumers about the quality and features of products, as well as encouraging whistleblowers through reward systems. By adopting ethical marketing practices, companies can build a reputation that will ultimately benefit society, strengthen their reputation, and influence consumer purchasing decisions.

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Gap Distributions for Analysing Buyer Behaviour in Agent-based Simulation

Cited by 2 publications

References 0 publications

Conceptual Framework on Use of Generating Functions for Modelling the Payment Process at Cash Register

Conceptual Framework on Use of Generating Functions for Modelling the Payment Process at Cash Register

Impact of Forensic Marketing on Consumer Behavior: Evidence From Beauty Products\’ Purchase Decision

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