“…Eatertainment surrounds the food and elevates food consumption to a multifaceted experience. However, tourist consumption of food is also a consumption of culture; that is, food is culture (Appadurai, 1981;Beer, 2008;DeSoucey, 2010;Groves, 2001;Hall & Sharples, 2003;Jackson, 2002;Lu & Fine, 1995;Molz, 2007;Robinson & Clifford, 2007;Sims, 2009). As has been pointed out by a number of authors, food is much more than its chemical components: it signifies lifestyle, celebration, ritual, nutrition, personal, ethnic, regional, and national identities (Jackson, 2002;Lind & Barham, 2004;Molz, 2007;Mura & Lovelock, 2009;Sims, 2009).…”