The concept of food systems has a significant role in achieving sustainable development goals, particularly in rural areas. Some of the challenges faced by rural areas include population decline, educational issues, unemployment, and infrastructure deficiencies. The role of gastronomy and innovative approaches in addressing these challenges is emphasized. Innovative gastronomy, which combines tradition and modernity, is seen to promote sustainable rural development. It involves promoting local cuisine, organic farming, and indigenous breeds of animals and plants. The text also discusses the use of modern food technology, such as cold pressing and lyophilization, to enhance product quality and sustainability. Education and training are identified as crucial factors in achieving sustainable rural development, with an emphasis on educating rural inhabitants about responsible behaviour and practices. Rural tourism is seen as a way of actively involv ing tourists in agricultural activities, providing opportunities for them to preserve seasonal produce and strengthen the connection between tourists and local agriculture. In conclusion, the text underscores the significance of sustainable rural development for overall societal sustainability in the Balkan countries and emphasizes the need for collaboration between various sectors to achieve this goal.