Rich semantic information in natural language increases team efficiency in human collaboration, reduces dependence on high precision data information, and improves adaptability to dynamic environment. We propose a semantic centered cloud control framework for cooperative multi-unmanned ground vehicle (UGV) system. Firstly, semantic modeling of task and environment is implemented by ontology to build a unified conceptual architecture, and secondly, a scene semantic information extraction method combining deep learning and semantic web rule language (SWRL) rules is used to realize the scene understanding and task-level cloud task cooperation. Finally, simulation results show that the framework is a feasible way to enable autonomous unmanned systems to conduct cooperative tasks.