Think of the Mexican entertainment market, with its young population and fast-growing middle class, as a teenager out looking for a good time after being cooped up for too long. For economically emerging peoples all over the globe, Hollywood speaks a universal language Ð Forbes. (Gubernick and Millman, 1994, p. 95) Worried that free trade is making their indolent lifestyle less viable, the French are blaming sinister conspiracies and putting quotas on American movies Ð Wall Street Journal Ð Europe. (Brooks, 1994, p. 34) It's not the heat, and it's not the humidity: what's really enervating is day after relentless day of news reports about the G-7 trade negotiations in Tokyo. GATT. Market-share targets. The Uruguay Round. Consultations with the Canadian Prime Minister. Drowsy yet? Part of the problem is that trade talks always focus on desperately unexciting commodities; given the choice between reading about tariffs on nonferrous metals and, say, Julia Roberts' marriage, many people will skip the trade-barriers story. So here's an age-of-Clinton hybrid: movie stars and arcane trade issues, together in one convenient package Ð Time.