1996
DOI: 10.1111/j.1542-734x.1996.1903_59.x
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GATT and Beyond: World Trade, the Arts and American Popular Culture in Western Europe

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Cited by 7 publications
(3 citation statements)
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“…It now seems clear that from the perspective of the HOTM programme-makers, Cerullo personi ed the intersection of several media trends resulting from deregulation, including commercialisation and 'Americanisation' (see van Elteren, 1996), adding to existing fears of a US "cultural invasion" (Shegog, 1990: 331), an issue that would not have been lost on the BBC. In effect, Cerullo represented an entrepreneurial American style of religion-televangelism-that many Britons found unappealing (Shegog, 1990;Amidon, 1994).…”
Section: Resultsmentioning
confidence: 97%
“…It now seems clear that from the perspective of the HOTM programme-makers, Cerullo personi ed the intersection of several media trends resulting from deregulation, including commercialisation and 'Americanisation' (see van Elteren, 1996), adding to existing fears of a US "cultural invasion" (Shegog, 1990: 331), an issue that would not have been lost on the BBC. In effect, Cerullo represented an entrepreneurial American style of religion-televangelism-that many Britons found unappealing (Shegog, 1990;Amidon, 1994).…”
Section: Resultsmentioning
confidence: 97%
“…To US critics, this was a smokescreen, with cultural rights secreting the protection of inef® cient culture industries and outmoded dirigiste statism (Kessler, 1995;Van Elteren, 1996b;Venturelli, 1998, p. 61). The United States argued from a laissez-faire position, claiming that the revelation of consumer preferences should be the deciding factor as to who has comparative advantage in TV and ® lm production Ð whether Hollywood or Sydney is the logical place to make audiovisual texts.…”
Section: Introductionmentioning
confidence: 98%
“…The United States supplies three-quarters of the market there, up from half a decade ago. Furthermore, the consolidation of Europe into one market has been a huge boon to Hollywood, along with the deregulation of TV (Daily Variety, 1994, p. 16;Van Elteren, 1996b;The Economist, 1998a). And the European screen-trade de® cit with Hollywood grew from $4.8bn to $5.65bn between 1995(Film Journal, 1994Hill, 1994, p. 2, p. 7, n. 4;The Economist, 1998a).…”
Section: Introductionmentioning
confidence: 98%