Gayrimenkul Danışmanlarının Konut Pazarlama Sürecinde Yaşadığı Problemlerin Belirlenmesine Yönelik Bir Araştırma

Abstract

Real estate consultants are economic units that establish a link between housing supply and demand and support the efficient maintenance of commercial operations in the housing marketing process. Real estate consultants experience many different problems during a relevant process similar to other units in the system. This study aims to define the problems faced by real estate consultants in the housing marketing process in a qualitative pattern. Using the interview technique, based on the data of 22 real estate consultants, the basic problems experienced in the housing marketing process can be classified under four headings: problems arising from the housing marketing process, problems related to the real estate consultancy profession, customer data storage, and customer communication.