2024
DOI: 10.20473/ajim.v5i2.56338
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Gen Z and Halal Local Cosmetics

Tia Septianda,
Anita Priantina

Abstract: This research aims to determine the influence of the halal label, knowledge and religiosity on local cosmetics labeled halal. Looking at the surrounding environment, many generation Z people still don't care about choosing local cosmetics that are labeled halal. Apart from that, this research advises consumers or cosmetic users to be careful in choosing the cosmetic brands they use, especially local cosmetics. Therefore, the author decided to conduct research on generation Z, both men and women who live in Jab… Show more

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