Gender and Cultural Differences in Consumer Ethics in a Consumer-Retailer Interaction Context

Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China

“…Extending Tian and Keep's (2002) findings, we fill the belief-behavior gap by exploring the moderating role of RQ in reducing CUBs (Kenhove et al, 2003;Rao and Al-Wugayan, 2005). Specifically, we find that CEBs appear to explain CUB, at least in part.…”

“…For example, when consumers realize their behavior may damage their relationship with the retailer, they may change the behavior, even if they deem it (in)appropriate from an ethical perspective (Rao and Al-Wugayan, 2005). …”

Examining the Effects of Moral Development Level, Self-Concept, and Self-Monitoring on Consumers’ Ethical Attitudes

“…Rao and Al-Wugayan (2005) state that cross-cultural studies have started to appear in consumer ethics; however, considering the diversity of world cultures, their number is insufficient. In addition, most of them focus on a specific geographic region (Al-Khatib et al, 2002;Polonsky et al, 2001) or even in a single country (Al-Khatib et al, 1995;Chan et al, 1998;Erffmeyer et al, 1999;Van Kenhove et al, 2001).…”

“…Vitell et al (1991) emphasize that ''there is a 'gap' in the marketing ethics literature concerning the ethical beliefs and attitudes of the final consumers regarding potentially unethical consumer practices.'' Recently, Rao and Al-Wugayan (2005) pointed out that there is growing interest in researching consumer ethics. Vitell (2003) states that there are mainly three major comprehensive theoretical models to explain the ethical decision-making process of individuals.…”

Consumer Ethics: The Role of Self-Regulatory Focus

“…In this latter area of research, most attention to date focuses on (consumers' perceptions of) the morality of business and marketing practices (Fukukawa, 2003;Schlegelmilch and Robertson, 1995;Vitell et al, 2001). However, marketing is an exchange process between buyers and sellers who both might be subject to ethical lapses (Rao and Al-Wugayan, 2005). Consumers are also a major part of the sales transaction dyad and ignoring them in ethics research may result in an inadequate understanding of that process (Swaidan et al, 2003;Vitell, 2003) and in the development of ineffective marketing strategies (Swaidan et al, 2004).…”