Gender and Culture Differences in Consumers’ Travel Behavior during the COVID-19 Pandemic

This study aims to make an investigation on the relationship between ecotourism motivation (EM), satisfaction (SA), place attachment (PA), and environmentally responsible behavior intention (ER) based on the analysis of camping tourism andstudy the mediating roles of SA and PA in the relationship between EM and ER. A questionnaire-based survey was conducted on 400 camping tourists who visited the Yunnan Province of China within the last year. The distribution of survey questionnaires range from 12 February 2023–24 February 2023. The results reveal that EM positively influences SA, PA, and ER, whereas, although SA positively impacts PA, it does not significantly affect ER. In contrast, PA positively affects ER. Furthermore, PA has a positive mediating impact on the relationship between EM and ER, whereas, SA does not significantly mediate this relationship. Finally, SA and PA act as chain mediators between EM and ER. The findings contribute to the tourism literature by shedding light on the complex relationships between EM, SA, PA, and ER in the context of camping tourism, thereby, enhancing tourist satisfaction and promoting environmentally responsible behavior, thus, contributing to the growth of a sustainable camping industry.

Section: Discussionmentioning

confidence: 99%

Structural Relationship between Ecotourism Motivation, Satisfaction, Place Attachment, and Environmentally Responsible Behavior Intention in Nature-Based Camping

Kim

Wang

Shi³

et al. 2023

“…The destination attributes. One category of factors influencing the LOS is the tourist destination attributes [50,51]. From this perspective, the determinants linked to the material and immaterial attributes of a destination become relevant, such as the climate, the natural environment, the landscape, and the natural resources [47,52].…”

Section: Determinants Related To Travel Featuresmentioning

confidence: 99%

Navigating Time: A Comparative Analysis of Senior Tourists’ Intentions and Length of Stay in Italy Pre-, during, and Post-COVID-19

Campolo,

Giannetto,

Lanfranchi

et al. 2024

The worldwide COVID-19 pandemic led to a rapid global health crisis, which shocked the tourism industry by closing borders and reducing tourism demand. This study aims to analyze the impact that the COVID-19 pandemic has had on senior Italian tourism. If, on the one hand, seniors represent, from a tourism perspective, one of the most promising markets for the near future; on the other hand, they are the population that has most suffered the consequences of the pandemic event. Drawing on national statistical data, this study examines the impact of COVID-19 on the holiday intentions and length of stay of senior Italian tourists in Italy. The proposed methodological approach evaluates both travel intentions and length of stay by comparing the pre-pandemic, pandemic, and post-pandemic periods. It breaks down the decision-making process into two phases (to go on holiday or not, and length of stay) and is based on the estimation of a probit model with sample selection, which provides a more accurate approach to addressing the complex decision-making dynamics surrounding travel during pandemic periods, offering greater precision in modeling the factors influencing travel intention and length of stay. The results show a strong correlation between the decision to travel and the length of stay in the period before the pandemic. However, during the post-pandemic period there is a change in dynamics, where other factors gain importance in determining the length of stay regardless of the decision to travel.

“…Many studies use intention as dependent variables by measuring how many expected trips to travel in the future and the reasons for traveling, a question item such as "You need to have some rest and relaxation." Chen et al [35] conducted a comprehensive analysis of travel intention and behavior in their research. Similarly, Durmaz et al [36] discovered a significant positive correlation between the perception of gastronomy tourism and behavioral intentions, indicating its potential to predict consumer behavior.…”

Section: Health Belief Model (Hbm)mentioning

confidence: 99%

Influencing Travelers’ Behavior in Thailand Comparing Situations of during and Post COVID-19

Thotongkam,

Champahom,

Nilplub

et al. 2023

Tourism is the primary source of income for many countries, particularly developing ones. However, due to the impact of the 2019 Coronavirus epidemic, the tourism sector has been significantly affected. This study aims to identify factors that influence motivation and travel frequency. Two scenarios were compared: during COVID-19 and post-COVID-19. The questionnaire was developed based on the Health Belief model. The data collection process involved distributing a comprehensive questionnaire throughout Thailand, with the aim of achieving a fair and balanced representation of respondents from six distinct regions: northern, central, eastern, western, north-eastern, and southern. The study included a total of 2100 participants. Twenty hypotheses were formulated to analyze the relationship between the latent constructs. Factor analysis and Structural Equation Modeling were utilized to analyze the data from the questionnaires. The results from SEM found that the model was consistent with the empirical data. The model of the during COVID-19 pandemic had three supported hypotheses, namely H2d, H5d, and H9d, which were the correlation between tourism motivation and perceived severity, self-efficacy, and outcome expectations, respectively. In the post-COVID-19 pandemic period, seven hypotheses, including H1p, H2p, H3p, H4p, H5p, H9p, and H10p, supported the correlation between intention and perceived susceptibility, perceived severity, perceived benefits, perceived barriers, self-efficacy, outcome expectations, and frequency. The support for H10p indicated that stimulated motivation could lead to behavioral changes and increase people’s travel frequency. This study proposes policy recommendations and public relations guidelines to encourage more frequent travel.