“…Drawing upon Said's (1978 work, this body of literature explores the 'operation of Orientalist discourses within states' (Jansson, 2003a, p. 296, italics in original). Although typically conceived as forming through the unequal relationship between ethnic minority and dominant groups (Schein, 1997), this process also occurs on a spatial scale (Jannson, 2003a(Jannson, , 2005. Accordingly, a relatively weak region is assigned unflattering or undesirable characteristics that are contrasted with the highly valued qualities of an 'exalted national identity' (Jansson, 2003b) represented by a dominant region or the nation as a whole.…”