Gender and motivation for agri-tourism entrepreneurship

Farm diversification into tourism – Implications for social identity?

“…This means being independent and free to make decisions based on one's own priorities. The desire for autonomy as a driving force for agritourism has been identified in a number of other studies (Schmitt, in press;McGehee et al, 2007;Busby and Rendle, 2000). This is also most clearly seen among the women in the sample who had made a conscious choice of a self-employed lifestyle when they started tourism together with their husbands.…”

Tourism Entrepreneurship – Review and Future Directions

“…A total of 12 articles were categorised in this group. At the micro level, studies investigate motivations for starting a new tourism business with a focus on the benefits of rural or agri-tourism entrepreneurship in particular (Di McGehee, Kim, & Jennings, 2007;. Entrepreneurs' motivation has also been a key issue within mainstream entrepreneurship research.…”

Agri Tourism as a Risk Management Strategy in Rural Agriculture Sector: with Special Reference to Developing Countries

“…It has been observed that agri tourism, specifically farm-based accommodations is a "minor contributor" to the incomes of farmers in southern Germany (Oppermann, 1995;Busby and Rendle, 2000). However, past research confirms that agri tourism development in USA and rest of the world is often motivated by socially, including fulfillment of personal entrepreneurial goals, education of the public about farming, and social interactions with guests (George et al, 2011;McGehee, et al, 2007;Nickerson et al, 2001;Schilling, et al, 2012;Sharply and Vass, 2006;Weaver and Fennell, 1997). However, improving farm income is generally a primary motive behind the development of agri tourism enterprises.…”