“…Our study connects to a broader literature that uses TV shows to investigate individual economic decision making. Such an approach has been used to study, for example, decision making under risk(Beetsma and Schotman, 2001;Gertner, 1993;Jetter and Walker, 2018;Metrick, 1995;Post, Van den Assem, Baltussen, and Thaler, 2008), strategic decision making(Bennett and Hickman, 1993;Berk, Hughson, and Vandezande, 1996;Tenorio and Cason, 2002), discrimination(Antonovics, Arcidiacono, and Walsh, 2005;Levitt, 2004), cooperative behavior(Belot, Bhaskar, and van de Ven, 2010;List, 2004List, , 2006Turmunkh, Van den Assem, and Van Dolder, 2019; Thaler, 2012), bargaining (van Dolder, van den Assem, Camerer, andThaler, 2015), and competitiveness(Antonovics, Arcidiacono, and Walsh, 2009;Buser, van den Assem, and van Dolder, 2023;Hogarth, Karelaia, and Trujillo, 2012).…”