Gender, culture and determinants of behavioural intents to adopt mobile commerce among the Y Generation in transition economies: evidence from Kazakhstan

Perilaku Pelanggan untuk Mengadopsi M-Commerce di pada Generasi Y

“…Result of hypotheses show this study, the H1: usability has a relationship of behavior and determines in adopting M-commerce among Generation Y in Indonesia generated the second highest regression weight of 0.889 a significant regression, generated the highest regression and amongst the various determinants. This result replicated Batti Tariq [9] and Chung Kim Choy [3], that compatibility affects behavioral intention to adopt M-commerce. The H2: Easy of use has a relationship of behavior and determines in adopting M-commerce among Generation Y in Indonesia generated a significant regression weight of 0.645.…”

“…An idea that is incompatible with the values and norms of a social system will not be adopted as rapidly as an innovation that is compatible. The similar with that study, Kim-Choy Chung [3] in his study a founding that a compatibility determines the behavioral intent to adopt mobile commerce among the Y Generation in Kazakhstan.…”

“…Hence it would be essential to include perceived usefulness in the model. An empirical studies support Perceived Usefulness as a primary predictor of M-commerce adoption [9] [17] [18] [15] [3]. According to Lucy Gitau [14] this construct assesses the extrinsic characteristics of mobile commerce and further shows how mobile commerce can help the users to achieve task-related goals, effectively and efficiently.…”

“…Y Generation refers to a group of individuals born between 1980 and 1994 at this time has been entered in the middle school or college [3]. Compared with the previous generation (X Generation), the Y generation is very familiar and easy to use electronic equipment in the communication, media and digital technologies [7] [6] [2].…”

“…Generation Y, the conditions are now in productive age working and studying in high school or in college. From the data of Indonesian Internet users as much as 88.1 million, 82.8% of users are the generation Y [2] [3]. This means that internet users in Indonesia as dominated by the Y generation.…”