Gender differences in color perceptions and preferences of urban façades based on a virtual comparison

He, Fang; He, Yong; Sun, Liang

doi:10.1016/j.buildenv.2023.110907

Cited by 6 publications

(2 citation statements)

References 73 publications

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“…Second, it would be interesting to analyse differences in sociodemographic characteristics in the sample, such as family unit size, as this appears to influence perceptions and satisfaction with housing [78], and the presence of children in the family, as children influence their parents' purchasing decisions [79]. Aspects such as gender influencing the perception of façades would also be important to address [80]. In all these avenues, Kansei Engineering can assist researchers to obtain insightful results.…”

Section: Discussionmentioning

confidence: 99%

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Montañana,

Nolé,

Llinares

2024

Buildings

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In the current real estate landscape, there is a growing trend to focus on adding value to products to address the customer’s affective/emotional perspective, his/her perceptions of the ‘Prestige’ of properties being crucial for his/her final assessments of the products. This study delves into the design elements that shape perceptions of ‘Prestige’ using Kansei engineering in 235 participants who evaluated various real estate promotions through: (1) a set of 60 adjectives and (2) reason for purchase (residence or investment). A first factor analysis of the set of adjectives yielded 15 independent axes. A subsequent linear regression indicated that the ‘Prestige’ axis was among the four most important factors in/drivers of property purchase decisions. In the second phase, 62 design elements (and their respective categories) of real estate promotions were identified to establish 16 groups. A linear regression determined that Information presentation and Building were the groups of elements with the greatest impact on subjects’ perceptions of ‘Prestige’. A subsequent Univariate General Linear Model analysis identified the design elements significant for each group, such as Development type and Building shape, respectively. Finally, a Bonferroni post hoc test identified the important categories in each identified design element as Facing blocks and Stepped.

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Section: Discussionmentioning

confidence: 99%

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Montañana,

Nolé,

Llinares

2024

Buildings

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“…Among all visual elements, color stands out as the initial element of visual perception, occupying 80% of the initial visual information when the viewer observes their surrounding environment. Color is one of the potent visual symbols used by people to perceive urban characteristics and community environments [6], directly influencing the viewer's visual comfort [7] and inner feelings in urban space. Thus, it can be seen that the color creation of agefriendly community outdoor spaces is crucial to promoting elderly people's well-being.…”

Section: Introductionmentioning

confidence: 99%

Emotional Landscapes in Urban Design: Analyzing Color Emotional Responses of the Elderly to Community Outdoor Spaces in Yi Jie Qu

Zhang,

Chen,

Dewancker

et al. 2024

Buildings

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Addressing the emotional needs of the elderly in urban space design has increasingly become a vital concern. This study innovatively integrates emotional theories with the design of community outdoor spaces, thereby expanding the research on emotional categorization in urban spaces. At 8 community outdoor space sites in Yi Jie Qu, China, 330 elderly residents were randomly recruited to assess their color emotional responses (CER) to the color landscapes of these spaces. Based on the Affective Circumplex Model and Japanese Color Image Theory, a Color Emotion Circumplex was constructed to visually represent the overall emotional tendencies and significant positive emotions of the elderly. The second innovation of this research lies in exploring the driving factors behind positive emotional responses of the elderly, the primary user group of community outdoor spaces. We analyzed the significant differences in CER between autumn and winter scenes, employing variance analysis, correlation, and regression to investigate the substantial effects of individual factors and color characteristics on positive CER. The study discovered that the elderly exhibit a stronger CER towards clean and healthy emotions. Notably, CER was more pronounced in autumn scenes compared to winter. Furthermore, educational level, visit frequency, and color brightness positively influenced positive CER, whereas walking time from residence and the color area ratios of blue and gray negatively impacted CER. These findings not only provide a theoretical basis for age-friendly color design in community spaces, but also offer new perspectives and practical guidance for the international community planning and design domain. Our research underscores the importance of incorporating the emotional needs of the elderly into urban space design, offering novel theoretical and practical guidance for future urban planning and community design.

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Evaluating human perception of building exteriors using street view imagery

Liang,

Chang,

Gao

et al. 2024

Building and Environment

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Gender differences in color perceptions and preferences of urban façades based on a virtual comparison

Cited by 6 publications

References 73 publications

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Strategic Design Approaches for Eliciting the Perception of ‘Prestige’ in Housing Consumers

Emotional Landscapes in Urban Design: Analyzing Color Emotional Responses of the Elderly to Community Outdoor Spaces in Yi Jie Qu

Evaluating human perception of building exteriors using street view imagery

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