2007
DOI: 10.1007/s10551-007-9362-z
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Gender Differences in Ethics Judgment of Marketing Professionals in the United States

Abstract: ethics judgment, gender differences, marketing-mix elements, mail survey, multivariate analysis,

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Cited by 72 publications
(57 citation statements)
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References 37 publications
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“…Personal traits As with Larkin (2000), andForte (2004), our results suggest that no differences exist in ethical decision-making regarding age. This result contrasts with those obtained by Barnett and Karson (1989), Serwinek (1992), Karcher (1996), and Lund (2008), who concluded that older individuals responded more ethically than younger ones.…”
Section: Findings and Discussioncontrasting
confidence: 99%
“…Personal traits As with Larkin (2000), andForte (2004), our results suggest that no differences exist in ethical decision-making regarding age. This result contrasts with those obtained by Barnett and Karson (1989), Serwinek (1992), Karcher (1996), and Lund (2008), who concluded that older individuals responded more ethically than younger ones.…”
Section: Findings and Discussioncontrasting
confidence: 99%
“…The differences based on gender found in this study agree with Lund's (2008) study that found that female marketing professionals showed considerably higher ethics judgment than their male counterparts. It also agrees with Kim and Reber's (2008) finding that gender of respondents was significantly related to practitioners' attitudes towards CSR.…”
Section: Conclusion Related To Comparisons Between Demographics and supporting
confidence: 91%
“…Finally, prior studies also found women to be more likely to adopt a strict ethical stance (Weeks et al, 1999) and exhibit ethical behavior in the workplace (Bernardi and Arnold, 1997;Lund, 2008). They may also be more likely to behave honestly to teach their children appropriate values (Gottfredson and Hirschi, 1990).…”
Section: H1mentioning
confidence: 95%