Gender differences in perceptions of web-based shopping

Slyke, Craig Van; Comunale, Christie L.; Bélanger, France

doi:10.1145/545151.545155

Cited by 363 publications

(223 citation statements)

References 7 publications

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“…Males and females differ in their informationprocessing strategies such that men have long been associated with technology, whereas women have often been depicted as somewhat passive users (Van Slyke et al, 2002). In other words, men and women process information differently in terms of types of information and levels of elaboration and, hence, arrive at different judgments (Wolin and Korgaonkar, 2003).…”

Section: Moderating Effect Of Gender On Adoption Intentionmentioning

confidence: 99%

Mobile banking services adoption in Pakistan: are there gender differences?

Glavee-Geo¹,

Shaikh

Karjaluoto

2017

IJBM

127

119

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Abstract:Purpose -This study provides comprehensive insight into the deciding factors affecting an individual's intention to adopt mobile banking (m-banking) services in Pakistan.Design/methodology/approach -A survey approach was used with a sample of 189 responses from across Pakistan. Multi-group analysis was performed in order to detect gender differences among men and women in the process of adopting m-banking.Findings -The paper found support for the positive effect of perceived behavioral control (PBC) and attitudes (ATT) toward m-banking adoption intentions. Significant differences between men and women were found to affect social norms (SN) on adoption intention, even though the combined sample of men and women was insignificant. The effect of SN on mbanking adoption is stronger for women than for men. Interestingly, our paper provides contradictory findings on the role of PBC on adoption intention. The effect of PBC on mbanking adoption intention was found to be significantly stronger for men than for women.Practical implications -The results present implications of consumer behavior and marketing communication for bank marketing. Although men and women do not differ in their ATT towards m-banking service adoption in general, the succinct nuance between men and women in terms of the influence of SN and PBC with adoption intention calls for a strategic reorientation of how men and women as consumers of m-banking services should be appropriately segmented, targeted and communicated to. The formulation of marketing strategies to target potential consumers and to reinforce the usefulness of m-banking to existing consumers should not be 'one size fits all'. The marketing of m-banking services to segments of men and women should be approached strategically in order to increase adoption rates in developing/emerging economies.Originality/value -This is the first study on m-banking services adoption in Pakistan to examine the role of gender in the innovation adoption process. The differences between the two genders and the insightful results that we found in our study help shed light on the uniqueness of the context. This study is also one of the first to test a combined TAM and TPB model in the context of m-banking adoption in a developing country using a variance-based modeling technique.

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Section: Moderating Effect Of Gender On Adoption Intentionmentioning

confidence: 99%

Mobile banking services adoption in Pakistan: are there gender differences?

Glavee-Geo¹,

Shaikh

Karjaluoto

2017

IJBM

127

119

View full text Add to dashboard Cite

show abstract

“…Some researchers have work on utilitarian and hedonic motivations for shopping offline in traditional brick and mortar retail store (Babin et al, 1994;Childers et al 2001;Hirschman and Holbrook, 1982;Ertekin, 2014;Irani and Hanzaee, 2011;Arnold and Reynolds, 2012;Roy Dholakia, 1999;Ottar Olsen and Skallerud, 2011;) and some studied by considering online retail context (Davis et al, 2014;Martínez-López et al, 2014;Chang, andChen, 2015,Childers et al, 2001;Bhat-nagar and Ghose, 2004;Van Slyke et al, 2002;Kim, 2006;To et al, 2007;Bridges and Florsheim, 2008;Chiu et al, 2014;). The main purpose of all these studies is to understand "Why people shop?"…”

Section: Related Review Of Literaturementioning

confidence: 99%

Does Consumer’s Motivation Differ Across Gender?: A Study in Shopping Malls

Rai¹

2018

ijms

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“…An empirical study of Van Slyke et al [12] on gender differences on webbased shopping indicates that women do more product research on websites than men. For men, shopping is a goal-oriented process, which should be completed without any detours, whereas women usually try to acquire the best possible product.…”

Section: Significance Of the Studymentioning

confidence: 99%

User Acceptance of Personalized and Context-Specific Online Advertising

Ruhrberg¹,

Kirstein²,

Baran³

2017

JSS

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Over the years, society's character has shifted from a pure attention to a contributing model. Due to the internet's evolution over the past decades, the users' role has changed from a passive spectator to an active part of the information process. This can be observed by an increasing demand on interaction possibilities by users. Advertisements which offer user participation for example achieve higher attention rates than static banners. Within this study, user acceptance of personalized and context-specific online advertising has been investigated. For this purpose, users' reactions on personalized advertisements on the Social Network Service (SNS) Facebook in relation to context-specific placed advertisements via the online advertising system Google AdWords have been evaluated. Using an online questionnaire, an anonymous survey was conducted, which was aimed at the broad mass of internet users. Key issues were the general perception of online advertisings and the interaction with these. This paper provides insights for advertisers on different generational cohorts' and genders' attitudes towards personalized and context-specific advertising.

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Gender differences in perceptions of web-based shopping

Abstract: Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.

Cited by 363 publications

References 7 publications

Mobile banking services adoption in Pakistan: are there gender differences?

Mobile banking services adoption in Pakistan: are there gender differences?

Does Consumer’s Motivation Differ Across Gender?: A Study in Shopping Malls

User Acceptance of Personalized and Context-Specific Online Advertising

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