“…Secondly, personality reflects generally stable patterns in behavior, motivation, and cognition (Borghans et al, 2009; Zillig, Hemenover & Dienstbier, 2002). Borghans, Golsteyn, Heckman and Meijers (2009) conducted an experiment on a sample of 347 Dutch high school students; they showed that the differences in cognitive and non-cognitive personality traits, such as IQ, the Big Five (openness, conscientiousness, extraversion, agreeableness, neuroticism), and self-control accounted for the differences in preference parameters. Zuckerman (2007) also found that differences in sensation-seeking personality traits (i.e.…”