The clinical significance of the pressor response triggered by blood pressure measurement, the so-called "white-coat effect," was studied in relation to left ventricular structure and function in patients with essential hypertension. We studied 75 consecutive, never-before treated patients with essential hypertension (54 2 (SE) years; 31 men). Beat-to-beat blood pressure (Finapres) was monitored at rest, during conventional blood pressure measurement by a doctor, and during a mental stress test physicians must play close attention. In the clinical setting, the pressor response also impinges on treatment in other ways. Blood pressure reactivity to stress has been reported to be associated with a greater cardiovascular risk in men (2) and to be predictive of hypertension (3) and carotid atherosclerosis in post-menopausal women (4). However, it is not clear whether the pressor response triggered by taking a patient's BP has clinical relevance. The clinic-ambulatory dif-