“…However, this male model is arguably no longer acceptable for female political candidates, and a tradeoff exists between likeability and competence (Rudman and Fairchild 2004): If they are too masculine (Hillary Clinton), they are perceived as able but are disliked, whereas if they are too feminine (Sarah Palin), they are liked but are viewed as incompetent (McGinley 2009;Suleiman and O'Connell 2007). Female candidates receive more votes in simulated elections only when they are evaluated higher on both stereotypical ''masculine'' and ''feminine'' characteristics, whereas male candidates seem to enjoy more flexibility (Bystrom 2004;Cheung and Helpern 2010;Hall 2004;Lawless 2009).…”