Gender Ideology on Marriage in Contemporary Vietnam

Nguyen, Hien Thi; Hoang, Lan Anh

doi:10.29303/resiprokal.v1i1.7

“…In the twenty-first century, men are still subject to social pressure to fulfil their roles as "provider" and "protector" of their family (Hung Cam Thai, 2008;Khanh Linh Nguyen & Harris, 2009;Manh Cuong La, 2012;Thi Quynh Trang Nguyen, 2015;Thi Quynh Trang Nguyen & Simkin, 2017;Hien Thi Nguyen & Lan Anh Hoang, 2019). Le Minh Giang (2012) finds that the notion of serving as trụ cột remains a desirable ideal for socially marginalised men, including migrant labourers, drug addicts, and sex workers, who fail or struggle to achieve hegemonic masculinity.…”

Section: Traditional Gender Relations Hegemonic Masculinity and Disruptionsmentioning

confidence: 99%

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Luong¹

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This doctoral thesis explores Vietnamese audience reception of soft masculinities, defined by the aestheticisation and romantic idealisation of male characters, in South Korean television dramas (K-dramas). Based on interview data collected in 2019, the thesis focuses on patterns of gendered desire, identification, and negotiation in viewers in their 20s and 30s. It highlights the popularity of K-dramas in Vietnam, which have established an enduring presence there since the late 1990s, overlapping with ongoing changes in gender relations following the introduction of the 1986 Đổi Mới (reform) policy, marked by Vietnam’s transition to a market economy and gradual integration into global trade. The thesis demonstrates how the spread of this “Korean Wave” is correlated with a changing local mediascape, the rise of a consumer culture, and a growing interest in exploring the self. In this thesis, I adopt the Free Association Narrative Interview (FANI) method, which draws on the solicitation of free talk and storytelling and psychosocial attention to case studies in order to connect interview participants’ biographical details with their viewing experiences. The study is influenced by Judith Butler’s theoretical work on gender and performativity, as well as related material by scholars such as Michel Foucault and Pierre Bourdieu. I highlight how a nuanced understanding of the viewing experience treats it as a complex process linked to an individual’s biographical details and explore how this process intertwines with larger sociocultural contexts, including local norms, Confucian values, feminism, Western gender images, notions of modernity, and globalised aesthetic ideals. The study reveals that although gendered desires and identifications are shaped by norms, they can also subvert them, and thus provides empirical evidence for Butler’s theories from a Vietnamese context. It also shows that desires and identifications that result from engagement with fantasy on screen may follow viewers’ personalised logics and open up multiple avenues for interpretations. Prominent themes of viewing experiences in relation to soft masculinities analysed in this thesis include escapism, parasocial interactions with characters, romantic imaginations, melancholic identification with romantic relationships on screen, desires for upward mobility, queer pleasures, ambivalence, and disidentification. The thesis thus contributes to contemporary Vietnamese studies, gender studies, psychosocial studies, media audience studies, and research on the Korean Wave.

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“…In the twenty-first century, men are still subject to social pressure to fulfil their roles as "provider" and "protector" of their family (Hung Cam Thai, 2008;Khanh Linh Nguyen & Harris, 2009;Manh Cuong La, 2012;Thi Quynh Trang Nguyen, 2015;Thi Quynh Trang Nguyen & Simkin, 2017;Hien Thi Nguyen & Lan Anh Hoang, 2019). Le Minh Giang (2012) finds that the notion of serving as trụ cột remains a desirable ideal for socially marginalised men, including migrant labourers, drug addicts, and sex workers, who fail or struggle to achieve hegemonic masculinity.…”

Section: Traditional Gender Relations Hegemonic Masculinity and Disru...mentioning

confidence: 99%

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Gammon¹

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This doctoral thesis explores Vietnamese audience reception of soft masculinities, defined by the aestheticisation and romantic idealisation of male characters, in South Korean television dramas (K-dramas). Based on interview data collected in 2019, the thesis focuses on patterns of gendered desire, identification, and negotiation in viewers in their 20s and 30s. It highlights the popularity of K-dramas in Vietnam, which have established an enduring presence there since the late 1990s, overlapping with ongoing changes in gender relations following the introduction of the 1986 Đổi Mới (reform) policy, marked by Vietnam’s transition to a market economy and gradual integration into global trade. The thesis demonstrates how the spread of this “Korean Wave” is correlated with a changing local mediascape, the rise of a consumer culture, and a growing interest in exploring the self. In this thesis, I adopt the Free Association Narrative Interview (FANI) method, which draws on the solicitation of free talk and storytelling and psychosocial attention to case studies in order to connect interview participants’ biographical details with their viewing experiences. The study is influenced by Judith Butler’s theoretical work on gender and performativity, as well as related material by scholars such as Michel Foucault and Pierre Bourdieu. I highlight how a nuanced understanding of the viewing experience treats it as a complex process linked to an individual’s biographical details and explore how this process intertwines with larger sociocultural contexts, including local norms, Confucian values, feminism, Western gender images, notions of modernity, and globalised aesthetic ideals. The study reveals that although gendered desires and identifications are shaped by norms, they can also subvert them, and thus provides empirical evidence for Butler’s theories from a Vietnamese context. It also shows that desires and identifications that result from engagement with fantasy on screen may follow viewers’ personalised logics and open up multiple avenues for interpretations. Prominent themes of viewing experiences in relation to soft masculinities analysed in this thesis include escapism, parasocial interactions with characters, romantic imaginations, melancholic identification with romantic relationships on screen, desires for upward mobility, queer pleasures, ambivalence, and disidentification. The thesis thus contributes to contemporary Vietnamese studies, gender studies, psychosocial studies, media audience studies, and research on the Korean Wave.

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Financial struggles and coping with the aftermath of breast cancer care: An ethnographic study in Vietnam

Do,

Whittaker,

Davis

2024

Social Science & Medicine

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Gender Ideology on Marriage in Contemporary Vietnam

Cited by 3 publications

References 24 publications

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Vietnamese Reception Of Soft Masculinities In Korean Television Dramas: Desires, Identifications, And Gender

Financial struggles and coping with the aftermath of breast cancer care: An ethnographic study in Vietnam

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