2018
DOI: 10.1007/s11199-017-0875-3
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Gender Labels on Gender-Neutral Colors: Do they Affect Children’s Color Preferences and Play Performance?

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Cited by 41 publications
(35 citation statements)
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“…Further research may also explore how attempts to encourage boys and girls to engage more in gender-atypical play may affect subsequent occupational interests and choice. It has been suggested that reducing gender labels and gender-typed color coding may increase boys’ and girls’ interest in a wider range of toys, activities, and peer interactions (Hilliard & Liben, 2010 ; Weisgram et al, 2014 ; Wong & Hines, 2015 ; Yeung & Wong, 2018 ). Considering the importance of childhood play behavior in developing personal characteristics, skills, self-perception, and self-socialization, these strategies may reduce gender differences in occupation-related outcomes by creating more diverse learning opportunities for boys and girls and by helping them develop more flexible conceptions about gender typicality.…”
Section: Discussionmentioning
confidence: 99%
“…Further research may also explore how attempts to encourage boys and girls to engage more in gender-atypical play may affect subsequent occupational interests and choice. It has been suggested that reducing gender labels and gender-typed color coding may increase boys’ and girls’ interest in a wider range of toys, activities, and peer interactions (Hilliard & Liben, 2010 ; Weisgram et al, 2014 ; Wong & Hines, 2015 ; Yeung & Wong, 2018 ). Considering the importance of childhood play behavior in developing personal characteristics, skills, self-perception, and self-socialization, these strategies may reduce gender differences in occupation-related outcomes by creating more diverse learning opportunities for boys and girls and by helping them develop more flexible conceptions about gender typicality.…”
Section: Discussionmentioning
confidence: 99%
“…If gendered colours are shaped by cultural experience, gender differences in colour preferences might differ between societies. A recent study in China showed that 5-8 year-old girls preferred pink over blue whereas boys preferred blue over pink (Yeung & Wong, 2018). Adult women in Saudi Arabia, China, India, and Papua New Guinea also preferred reddish-pinkish or purple hues to a greater extent than did men (Al-Rasheed, 2015;Bonnardel et al, 2017;He et al, 2011;Sorokowski et al, 2014;Witzel, 2015).…”
Section: Limitations and Future Directionsmentioning
confidence: 97%
“…In addition, a substantial number of trials per pair were included to improve validity. Furthermore, we used a range of items with a range of colors as gender-typed colors have been shown to affect preschool children's toy preferences (Weisgram, Fulcher, & Dinella, 2014;Yeung & Wong, 2018), thus improving the generalizability of results.…”
Section: Methodological Considerationsmentioning
confidence: 99%