During the 2000s and 2010s, Russian Federation is undergoing significant socioeconomic transformations that entail changes in all spheres of public life, including in the sphere of leadership. There is a tendency to expand the gender roles of women in many areas. Women increasingly claim their rights to realize their professional and personal potential. The "I-concepts" of the sexes, the ratio of traditional "female" and "male" qualities, the attitude to leadership change. The article examines how over the past decade, the roles of women and men have changed, their ability to achieve leadership through the use of an analysis tool similar to the well-known Kuhn and McPartland's "Who am I?" test. By testing, the roles and personality, we identify the characteristics and provide a comprehensive an assessment of the roles and qualities of women and men in a group is shown. Group analysis of testing allowed us to understand how certain trends evolved and how they are expressed. These results and findings are presented in our paper.