Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia

Heinrichs, John H.; Al‐Aali, Abdulrahman; Lim, Jeen Su; Lim, Kee Sook

doi:10.1080/08911762.2015.1133870

Cited by 11 publications

(8 citation statements)

References 46 publications

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“…Common method bias could be a problem where data were collected from a single informant using the same survey instrument (Heinrichs et al 2016). As such, Harman's single factor test was applied to determine whether there was a single factor accounting for more than 50% of the total variance.…”

Section: Construct Validitymentioning

confidence: 99%

Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

Makanyeza

Toit

2017

Acta Commercii

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Orientation: The study focused on the application of a model of consumer ethnocentrism in Zimbabwe, a developing country.Research purpose: The study sought to determine the effect of consumer ethnocentrism on consumer attitude, to determine the effect of consumer attitude on purchase intention and to establish the moderating effects of gender, age, education, income, ethnic grouping and city of residence on the effect of consumer ethnocentrism on consumer attitude.Motivation for the study: Research on consumer ethnocentrism in developing countries is still in its infancy. There is a need to conduct more research on consumer ethnocentrism in developing countries in order to enhance an understanding of this important construct in international marketing.Research design, approach and method: The study uses a cross section of 289 consumers from Harare and Bulawayo, the two largest cities in Zimbabwe. Structural equation modeling and moderated regression analysis were conducted to test the research hypotheses.Main findings: The study found that consumer ethnocentrism has a negative effect on consumer attitude, and consumer attitude has a positive effect on purchase intention. None of the demographic variables was found to significantly moderate the effect of consumer ethnocentrism on consumer attitude.Practical and managerial implications: Marketers who intend to expand into developing markets such as Zimbabwe are advised to consider consumer ethnocentrism and attitudes towards foreign poultry products. Firms targeting foreign markets where consumers are ethnocentric, such as in Zimbabwe, are advised to set up manufacturing facilities in such countries instead of exporting.Contribution and value-add: The study enhances our understanding of consumer ethnocentrism in developing countries where research on consumer ethnocentrism is still in its infancy.

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Section: Construct Validitymentioning

confidence: 99%

Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

Makanyeza

Toit

2017

Acta Commercii

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“…Recently, a significant body of evidence suggested that gender differences existed in various contexts of research. Heinrichs et al (2016) confirmed the moderating role of gender in the online shopping context and proposed the necessity to develop different marketing strategies for male and female consumers. Sharma et al (2012) demonstrated that the positive effect of perceived value on behavioral intention is stronger for males than females in the service evaluation process.…”

Section: Gender Differencesmentioning

confidence: 76%

Borrowing books from a convenience store? An innovative library service

Hsiao

Chang

et al. 2019

LHT

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Purpose The purpose of this paper is to propose an innovative service model regarding the public library’s pilot project in Taiwan – Borrowing Books from Convenience Stores (BBCS). The proposed model presents a comprehensive evaluation of patrons to enhance readers’ intention to adopt this innovative library service. Design/methodology/approach A structured questionnaire was used to collect data from the users of the public library and convenience stores in Taiwan. Structural equation modeling was used to analyze the data. Findings The main findings of this study make both theoretical and practical contributions. First, this study explores the library’s extending service to convenience stores, and proposes an integrated BBCS model for the library’s innovative service. Second, the identification of influential factors, such as control influence, social interaction and perceived values of convenience, contributes to a marketing strategy for this innovative service offered by the library. Third, gender differences in some relationships of influential factors on BBCS use intention were identified. Originality/value Although many studies have investigated the adoption of self-service technology, this paper is the very first attempt to explore the use of the innovative library service in convenience stores. Based on several theories, an integrated model for users’ intention to use BBCS is proposed in this study. The authors also recommend various gender-specific strategies of BBCS service.

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“…Generally, consumers decide by taking information in offline environments and evaluating various options on online platforms (Brosdahl and Almousa, 2013;Rajagopalan et al, 2010). Heinrichs et al (2016) have revealed that the information needed by consumers according to the needs before purchasing decision was influenced by factors such as menu types, consumer understanding, and search targets of online advertising.…”

Section: Data Collectionmentioning

confidence: 99%

“…Online media alternatives offer a different platform to compare different options during the evaluation phase. After the information is obtained, the consumer prefers what she/he thinks is the most suitable for her/his needs by evaluating the different alternatives offered to him/her (Li and Liu, 2014;Heinrichs et al, 2016).…”

Section: Evaluating Optionsmentioning

confidence: 99%

Salgin Hastalik Süreci̇nde Tüketi̇ci̇leri̇n Çevri̇m İçi̇ Satin Alma Ni̇yetleri̇ Üzeri̇ne Bi̇r Araştirma

Balli¹

2021

PPAD

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With the pandemic period, there have been differences in online purchasing intention and behavior due to changes in consumers' social lives and consumption habits. The main purpose of this study is to understand the changes in the online shopping attitudes of consumers during the pandemic period and to obtain a model that will provide the intention to purchase online. The data obtained in the study were carried out with a digital questionnaire applied to 329 consumers from different age groups living in Ankara, and the findings obtained were analyzed and interpreted with the SPSS 25.0 package program. In this period, it was determined that consumers' online purchase intentions changed significantly, and product range, ease of use, satisfaction, experience, and innovation positively affected consumers' online purchasing intentions. In this context, suggestions were made to digital entrepreneurs to work more effectively in the digital market after the pandemic period.

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Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia

Cited by 11 publications

References 46 publications

Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

Consumer ethnocentrism in developing countries: Application of a model in Zimbabwe

Borrowing books from a convenience store? An innovative library service

Salgin Hastalik Süreci̇nde Tüketi̇ci̇leri̇n Çevri̇m İçi̇ Satin Alma Ni̇yetleri̇ Üzeri̇ne Bi̇r Araştirma

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