Gender-related wayfinding time of mall shoppers

Chébat, Jean-Charles; Gélinas‐Chebat, Claire; Therrien, Karina

doi:10.1016/j.jbusres.2007.09.021

Cited by 25 publications

(28 citation statements)

References 35 publications

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“…The current study found that there was no effect of any CCT in terms of time spent, number of errors, number of decision points or route choice, and that there was no significant effect of gender on wayfinding performance in the whole participant group. Chebat et al [11] conducted a study, using actual shoppers in a shopping mall, which showed the relationship between gender and time necessary to find a specified store. Time spent during the wayfinding performance was also one of the measurements of evaluation in the current study.…”

Section: Discussionmentioning

confidence: 99%

The effects of correlated colour temperature on wayfinding: A study in a virtual airport environment

2018

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This study was designed to explore the effects of lighting's correlated colour temperature (CCT) on wayfinding performance in airports and to compare different CCTs to understand their effects on wayfinding performance. The experiment was conducted in a single phase with the participation of three different groups of university students who experienced the virtual airport environment in three different lighting settings: 3000 K, 6500 K and 12,000 K. The participants were asked to direct the researcher from the starting point to the final destination. It was found that CCT has no significant effect on wayfinding performance in terms of time spent, total number of errors, total number of decision points or route choice. However, CCT does have a significant effect on hesitation; the number of hesitations decreased when CCT increased from 3000 K to 12,000 K. Gender difference was also explored regarding hesitations in this study.

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Section: Discussionmentioning

confidence: 99%

The effects of correlated colour temperature on wayfinding: A study in a virtual airport environment

2018

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“…A study by Chebat et al (2008) shows that women prefer to use landmarks (e.g., other shops or central areas in a mall), rely more on social information (e.g., talking to other people), and more frequently make use of object properties such as shape and color. A study by Chebat et al (2008) shows that women prefer to use landmarks (e.g., other shops or central areas in a mall), rely more on social information (e.g., talking to other people), and more frequently make use of object properties such as shape and color.…”

Section: Preference Matrixmentioning

confidence: 99%

Evolutionary Psychology in the Business Sciences

Saad¹

2011

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“…However, certain studies in literature have found no gender difference or favored females in spatial performances. 34,35,[106][107][108] No significant gender difference was discovered in wayfinding performance of primary school children. 34 In this current study, we found gender differences to be significant for the elderly participants between the ages 65 and 80, favoring males.…”

Section: Discussionmentioning

confidence: 89%

“…The results of this study are parallel to the results obtained in previous research regarding the gender difference favoring males, affecting wayfinding and spatial navigation performances. However, certain studies in literature have found no gender difference or favored females in spatial performances …”

Section: Discussionmentioning

confidence: 94%

The aid of colour on visuospatial navigation of elderly people in a virtual polyclinic environment

Süzer

Olguntürk

2018

Color Research & Application

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It is well documented that elderly people often have difficulties in finding their way in unfamiliar environments. In this study, we aimed to explore the usage of colour as visuospatial navigation tool for elderly people by testing in a virtually simulated polyclinic environment. We compared neutral, warm and cool coloured experiment settings to find out the effect of different colours on elderly people's visuospatial navigation performances. We conducted our experiment with 90 participants in two phases, each with a specific task (Route Replication and Picture Classification). The findings showed that neutral coloured setting affected participants' visuospatial navigation performances negatively compared to warm and cool coloured settings. However, there was no significant performance difference between warm and cool coloured environments. In addition to that, when they were asked to reach to the destination point, male participants spent shorter time, did fewer wrong turns, experienced fewer hesitations and traveled shorter distances compared to female participants. Currently, due to the increase in the elderly population, designing well‐functioning interior spaces for the elderly has become a more pressing matter. We believe that the findings of this study will provide important clues for both interior designers and environmental psychologists.

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Gender-related wayfinding time of mall shoppers

Cited by 25 publications

References 35 publications

The effects of correlated colour temperature on wayfinding: A study in a virtual airport environment

The effects of correlated colour temperature on wayfinding: A study in a virtual airport environment

Evolutionary Psychology in the Business Sciences

The aid of colour on visuospatial navigation of elderly people in a virtual polyclinic environment

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