2021
DOI: 10.21203/rs.3.rs-702621/v1
|View full text |Cite
Preprint
|
Sign up to set email alerts
|

Gender representation in food and beverage print ads found in corner stores around schools in Peru and Guatemala

Abstract: ObjectiveThe objective of this study is to assess gender representation in food and beverage print advertisements.ResultsThe study follows a quantitative descriptive approach. Using a content analysis technique, we assessed the gender representation in 200 food and beverage print advertisements found in corner stores located in four areas around schools in Lima, Peru, and Guatemala City, Guatemala (100 advertisements per country). A total of 36% of the ads exhibited a male main character for the case of Guatem… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 22 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?