SUMMARY
Twelve sentence pairs representing Lakoff's “women's language” and corresponding “masculine” styles were developed in order to examine gender stereotyping as a function of linguistic pattern usage. College students (77 women and 74 men) read the sentences as transcribed from an interview with a hypothetical male, female, or sex–unknown client, and evaluated the speaker on 31 bipolar adjective scales. Ratings on the masculinity–femininity dimension confirmed Lakoff's “feminin” speech style as a gender stereotype. Factor analysis and subsequent multivariate analyses of variance on factor scores revealed that participants rated the nonfeminine linguistic style significantly higher in competence, but lower in social warmth, than the feminine style. Author gender did not contribute significantly to speaker evaluations. Implications of this importance of style over gender in person perception are discussed.
Lakoffs (1975) stereotype of a women's language was found in the present study for 12 representative sentences, although evidence for an equally stereotyped men's language using contrasting speech examples was not obtained. Ratings of hypothetical speakers on adjective pair rating scales revealed two patterns of language style attribution, both operating independently from speaker gender. Authors using Lakoff's feminine style were seen as less competent, but more socially warm; speakers using the counterpart nonfeminine style were viewed as more competent, but not as polite or friendly. The results suggest a need to examine more individual speech patterns, in order to move toward descriptions of effective communication combining competent and supportive impressions.