“…When women are employed, it sometimes indicates that their income is meant to support the family while men's income is intended for them alone (Zelizer, 1994). As a result, women may be empowered in terms of employment outside (Jacobson & Wadley, 1977), (Murstein & Beck, 1972), (Raymo, Musick, et al, 2015); (Watling & Armstrong, 2015); Ghoshal & Belk, 2019); Säävälä (2010); Thapan (2004), (Patel, 2020) Caplan (1985, Liddle and Joshi (1986), Belliappa (2013), Robinson (2014 Types of marriage, cross cultural marriage plots, rituals and customs from advertising perspective, religion, caste and subculture, ethnicity and demographic studies, (Ghoshal et al, 2017); Brosius (2012), Poonam (2018), Ganguly-Scrase, 2003, Purkayastha et al (2003 Liminal period *The current Study* Couple decision making, spousal dynamics in purchase, family decision making, household decision making, kinship and marriage (for e.g., Lucier-Greer et al, 2016) After Leisure studies, autonomous consumption, motherhood, retirement, divorce and separation, widowhood, coping and life, (Yap andKapitan, 2017, Hopkins et al, 2006) liminal transition (Noble & Walker, 1997) Life course perspectives, group decision making in family and household, childbirth decisions in families, motherhood, death, widowhood, menopausal studies of women, pregnancy and body image after childbirth. e.g., (Mathur et al, 2008) Social norms and consumption rituals addressing motherhood, pregnancy and death.…”