Gender-Specific Misperceptions of College Student Drinking Norms.

Abstract

This study evaluated perceptions of same-sex and opposite-sex gender-specific versus gendernonspecific drinking norms among college students (115 men, 111 women). This research is consistent with previous findings that college students overestimate the quantity and frequency of drinking among their gender-nonspecific peers and demonstrates that both men and women overestimate the quantity and frequency of the drinking of their same-sex peers. The findings suggest that perceived same-sex norms are more strongly associated with problematic drinking than are gender-nonspecific norms and that perceived same-sex drinking norms are stronger predictors of alcohol consumption for women than for men. Results suggest that interventions incorporating normative feedback should be framed differently for women than for men.

Walking in the Wild – Using an Always-On Smartphone Application to Increase Physical Activity

“…Practitioners of the social norms approach generally argue that the most effective reference group comprises those whom participants consider most like themselves -e.g. [4,24]. This might, for example, mean separating those in physically active occupations from those doing more sedentary work.…”

Who is the typical college student? Implications for personalized normative feedback interventions

“…For instance, Prentice and Miller (1993) demonstrated at an 8-week follow-up assessment, men had corrected perceptions of injunctive norms whereas women showed no change. Previous researchers have suggested but not evaluated whether normative information utilizing the typical student as a referent might have a smaller effect on women's drinking because the typical student could potentially be thought of as primarily male by both men and women (Borsari & Carey, 2003;Lewis & Neighbors, 2004). According to Social Comparison Theory (Festinger, 1954) and Social Impact Theory (Latane, 1981), information relating to more socially proximal comparison referents should be perceived as more relevant and have greater influence than information relating to more distal comparison referents.…”

Normas percibidas por los estudiantes universitarios acerca de sus pares y el uso de drogas en Bogotá, Colombia

“…A diferencia de lo que se indica en todos los estudios previos revisados, en países que no pertenecen a Latinoamérica (11)(12)(13)(14) , el consumo de alcohol es percibido de manera exacta (acorde con la proporción informada por los pares) por los estudiantes participantes del estudio.…”

“…Por otra parte la magnitud de la sobreestimación está asociada con mayores problemas con la bebida (12) .…”

“…Uno de los principales conceptos de esta teoría es la Percepción errónea respecto a la percibidos del grupo de referencia mas próximo, están más fuertemente asociados con los niveles de consumo individual (11)(12)(13)(14)(15)(16)(17) . El mismo estándar se mantiene para la marihuana (9) .…”