Introduction: Globalization is a global trend for most countries, despite their political, economic and cultural development. Globalization as a complex multifaceted phenomenon determines the image of the modern world. Through this process, domestic policy depends on globalization. This is also true for language policy of different countries which reflects the struggle for feminitives. Objectives: to identify the set of social and political factors contributing to the normalization of feminitives. Methods: cross-regional method, historical-genetic method. Results: the cases of six countries Western (France, Belgium and Canada) and post-Soviet (Russia, Ukraine, the Republic of Belarus) have been considered, the main factors contributing emerging disputes regarding feminitives, as well as their further normalization, have been identified. Conclusions: the agent factor in the form of feminist organizations and the economic factor (the level of economic development) in all the cases are considered a catalyst for emerging disputes regarding feminitives, as well as their normalization. Other factors are the women’s access to politics, a political regime that contributes or prevents the public discussion and normalization of feminitives, a geopolitical factor that is most typical for the post-Soviet countries, and a federal structure principle that has played a positive role in the Western countries.